buzz marketing daily

This video cracks me up. It’s made by two college kids who worked at A&P, and it’s a parody, called “Produce Paradise”. It’s funny and smart, and mildly disgusting, but overall, just a blip on the YouTube radar. Until now.
You see, even I, a self professed supermarket GURU (having worked with the category for over [...]

MACY’S CELEBRITY INFUSED CAMPAIGN:5 out of 5 VERY BAD BEES!!!!!
It has been nearly a year since former Marshal Fields, May Stores, andothers were bought and transformed into Macy’s stores and sales have beenseriously slumping. The Cincinnati-based retailer reported a 77 percentdrop in its second-quarter earnings and continues to struggle to create astrong national brand [...]

TiVo’s “My TiVo gets me” TiVo Man campaign

One out of Five BAD BEES

How do you “TiVo-proof” a TiVo ad? That is the struggle that TiVo is currently facing. Under the guidance of Thaler Kaplan, TiVo has concocted a series of TV ads, radio ads, and movie theatre ads with the theme, “My TiVo [...]

Facebook definitely gets five out of five bees from theKbuzz…and we’re glad we’ve invited our facebook friends to check out our Kblog…which features our thoughts on marketing campaigns and buzz initiatives! Enjoy!

Alli Weight Loss DrugThree out of Five Bees
So, the Masked Marketer emailed me this link about Alli, the new weight loss drug, and their unconventional attempts to market this FDA approved drug as your “Ally” in weight loss. It’s pretty interesting. Apparently, Alli, as your weight loss “friend”, has certain ad messages that other diet [...]

Run Easy Campaign…Four out of Five Bees

Reebok recently launched a $30 million multimedia marketing campaign themed, “Run Easy.” The campaign is designed to motivate runners to have fun rather than kill themselves during workouts. The campaign is the opposite of the position that Nike practically owns with “Just Do It”. One [...]

Pan Am and MTVOne out of Five BAD BEES!
Okay, here’s the thing. On Monday, I turned 31. I am undoubtedly some 10-15 years away from being an MTV target. But here’s what I saw in Promo Magazine today:
Pan Am to Host Celebrity Swag Suite in Las VegasPan Am, the travel fashion goods manufacturer that used [...]

The Kerpens take a moment to celebrate their summer!

Meet the Masked Marketer:
She can be mean.She can be funny.We don’t always agree with her, but she’s always honest, and she’s always got an opinion.She’s a fan of theKbuzz, and we are fans of her.
That’s why we give the Masked Marketer 5 out of 5 bees!
Look for her evaluation of marketing initiatives coming to the [...]

Mattel’s Massive Recall(two out of five backwards bees)
Shortly after Mattel released info that its Sesame Street and Dora the Explorer toys (from their Fisher-Price division) contained dangerous lead paint, Mattel has recalled toys because of a dangerous magnet issue. They want parents to return 7.3 million Polly Pocket play sets, 1 million Doggie Day Care [...]