Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
From Promo Xtra: “Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.
The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.
Another product, Disney Garden Fresh Veggies & [...]
Traditional advertising is a great way to build brand awareness and reinforce the brand and its image. However, viral marketing can make advertising so much more effective. Erbert & Gerbert is a chain of sandwich shops based in the Midwest. They are rapidly growing and wanted to advertise their company however, they [...]
After placing my order at Starbucks last week, the barista asked me, “Do you by any chance like Bob Dylan?” I replied, “Yes! I do.” In fact, I have been listening to him almost every day for the past month. He handed me a card that included a promotional code for iTunes to download Dylan’s [...]
New York and Los Angeles Times September 24th issues were wrapped with advertisements for new shows “Heroes,” “Journeyman” and “Chuck.” Some New Yorkers received their papers late, and readers in both NYC and LA expressed annoyance with having to tear the ads away from their newspapers before being able to read the articles.
Television networks [...]
DonorsChoose.org is a non-profit web site that allows people to help fund classrooms across the United States. Teachers submit proposals for their classroom needs, including the amount needed to reach their goals. Random people search the website, read the proposals, find one that particularly speaks to them, and donate! Simple as that. It is personal, [...]
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