Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
COMMENTARY: Facebook ruined Christmas?
Oh, Facebook, I knew they would try and bring you down.
Apparently, more than 50,000 Facebook members have signed a petition in the past 10 days asking for the disbanding of your new Beacon program. Facebook, in monetizing their site, created a program that is a bit more difficult [...]
The Gap is known for its preppy, traditional gear. In recent years, sales have dipped, but this brand is still a staple amongst the yuppie moms of the universe. Gap Kids and BabyGap in particular, are hot gift items for the holidays.
Gap launched a national contest in October linked to Kodak and its EasyShare program.Four [...]
H&M Celebrity Designers– Three Bees
Earlier this month, on November 8th to be exact, fashion superstar Roberto Cavalli launched his exclusive collection at over 200 selected H&M stores around the globe.
This Italian designer icon has created a very glamorous collection for both men and women including underwear and the oh-so necessary accessories!
In March, H&M partnered with [...]
Join us on December 1st from 3p – 6p as we host a buzz-worthy event at the Green Acres Mall. theKbuzz has started moving away from single events, but this one is too good to pass up. Join thousands of competitors as they test their knowledge of popular song lyrics to see if they get [...]
Michael Jordan is the most elite basketball player to ever play the game. He’s heralded as one of the greatest in history, not only for his incredible ability to execute his will during critical situations and to create jaw dropping plays but also for his business savvy as well. His trademark Jordan symbol, featured on [...]
We are living each day right in the middle of a revolution. No, not a political revolution, not even an information revolution (it’s happened already, folks) but a privacy revolution.
There’s the, well, older folks, most of whom not only won’t read this but don’t know what a blog is. For this generation, privacy was and [...]
A few weeks back Gatorade announced that it will be teaming up with Tiger Woods for a new line of sports drinks. This marks the first licensing agreement between Gatorade and a sports figure (Woods will receive payment from drink sales). It also marks the first licensing agreement and first U.S. deal with [...]
Kraft is celebrating its new revamped version of Maxwell House coffee this Thanksgiving weekend.
First, they are utilizing the busiest travel weekend of the year by selecting toll locations throughout the country, and paying drivers’ toll fares between 7 and 9 in the morning. Instead of taking customers money, toll staffers will hand out trial packs [...]
The Turkey. Think about it. No, I haven’t done research on just how many brand mentions the turkey gets. I haven’t seen a Keller Fay study on the popularity of the word “turkey” today. But would anyone argue with me about this?
My 4-year old daughter has been studying turkeys in preschool for 3 weeks now. [...]
Million Project:Concept: 4 out of 5 beesExecution: 1 out of 5 bees
First, a quick note on our blog: My wife and business partner started this blog months ago with the idea of commenting on marketing campaigns, and giving our take on what brands are and aren’t doing well as the owners of a buzz marketing [...]
