buzz marketing daily

There’s nothing more memorable than a commercial that makes you laugh. It raises brand awareness, gets people talking and, most importantly, for a moment make you feel like your not just watching an advertisement. With the Superbowl coming up, once again it is going to be all about the commercials. The difference is, this [...]

Here’s how it happened:In 2005, GoDaddy.com wants to advertise on the Superbowl, and creates a parody of a “wardrobe malfunction”, referencing the 2004 embarrassment of Janet Jackson’s exposed boobie. Fox pulls the ad after it airs once, GoDaddy then airs it on their site. GoDaddy claims that their sales jumped after the single airing of [...]

I was checking out the Womma Word blog, which frequently highlights some of my favorite marketing blogs, when I came across this post from Matt Dickman regarding the news that Scrabulous is in big trouble with Hasbro for copyright infringement.
“Dude, get the legal out of the room”…”Just talk to these guys”…it’s all very lovely. Except [...]

I remember visiting Pakistan last summer after four years, and hoping that the country would have slightly progressed rather than regress. Unfortunately, it was apparently the latter from the moment I landed at the airport. The ride home from the airport was probably an adventure unimagineable by the average kid who is born and [...]

Ok guys do you remember when Windows was the biggest thing in computers ever and if you had an Apple you were looked down upon on? Apple was once considered a dead brand. No one wanted to buy it because what was the point right? Everyone had a PC and if [...]

“Hello this is Kevin Garnett, All-Star forward for the Boston Celtics, James can’t come to the phone right now because he’s busy playing basketball, please leave your message and he will get back to you as soon as possible.”
Now I know what your thinking, this is supposed to be a marketing blog not a [...]

The numbers are in, and Cloverfield was a huge success at the box office. The film had a three-day opening weekend of $41 million, and broke past the $50 million point after Monday rolled by. Cloverfield now holds the record for the biggest three-day January opening, previously held by the 1997 Star Wars at $35.9 [...]

Starbucks has always had a strangle hold on the high end coffee market, but they have been struggling recently. Starbucks reported a bad quarter, posted its lowest share price in more than three years and brought back Howard Schultz as CEO. But Starbucks is Starbucks! They are located on every [...]

Does anyone remember a time when gum used to cost 25 cents? I do. You had your pick of Winterfresh, Big Red, Doublemint, and Juicy Fruit for just a quarter. Now there are more then just four choices to choose from, as you have an abundance of choices from Orbit, Stride, [...]

I have been a die hard NY Knicks fan, but the way they have been playing lately makes me want to die……..hard. In the post Patrick Ewing era, the Knicks have gone from one of the toughest, no-nonsense, get the job done teams to one of the worst teams in [...]