buzzmarketing daily

I will keep this short, since I know we all write about Apple, and it kind of annoys me….but it needs a mention.
I was half-watching American Idol when I heard a song playing during the commercial…something like “I don’t know what I’m lookin’ for, but I just wanna look some more”. I looked up to [...]

Lady Liberty can represent many things for America: freedom, liberty, and the economy. To me it represents a new change for the economy because recently I have become Lady Liberty. Over the past couple of weeks I have been roaming around various locations in Queens handing out free cash to people with Uncle Sam [...]

A lot of Americans know that when your stomach hurts, you refer to the “pink stuff”, better known as Pepto Bismol. Their commercials and print ads continue to be one of my favorite advertising campaigns because of the way they associate inflammation with peppy jingles. The most recent ad is a quirky television commercial showing [...]

While “The Atlas Solution” is injecting money back into the consumer economy, fast-food powerhouse McDonalds is injecting food back into consumer’s stomach.
In yesterday’s adage online, Emily York reports that on the dates of February 28 and 29, McDonalds will give away a reported 2 million McSkillet Burritos. Upon purchase of a medium or large drink, [...]

In yesterday’s Ad Age online, Michael Bush reports on Coke’s new 10 million dollar campaign on “sustainable well-being”, including not only environmental sustainability but “well-being from a mental, physical, community and environmental perspective that encompasses every part of our North American business,” according to a spokesperson from Coca Cola.
An upcoming ad will tell consumers that [...]

Meatball Sundae: Is Your Marketing Out of Sync, the new book from popular marketing blogger Seth Godin, is reviewed in this week’s Advertising Age here. The book includes 14 trends that marketers and brands can no longer ignore, and compares what some major companies are trying to do in mixing in new marketing strategies to [...]

When you hear the word diet; what do you tend to think of? Does it involve running to the store to buy nutritious, low calorie foods and then manually tracking your daily food intake? Does it involve weighing yourself on a daily basis? Five years ago this might have been the only [...]

If you’re in NYC, then I guarantee you have seen this little man. He’s been on your TV, he’s been on your subway ride, he’s at your bus stop…. and as I type this, he’s on my radio.
If not, here’s a little information. Produced by DDB Needham for the NY State Lottery, this little man [...]

Happy President’s Day! We at thekbuzz are celebrating by launching a campaign we’re really excited about!
The Atlas Solution is one New York Shopping Center’s Plan to Jump Start the Nation’s Economy.
It’s also a fully integrated buzz marketing campaign for our client, The Shops at Atlas Park. It’s a cause marketing initiative during a time when [...]

If this is what you imagine Nascar fans look like, then maybe you’re right. What you probably didn’t know, was that Nascar fans are “high-tech oriented”, according to Bill Morgan, senior vice president for corporate marketing at Sprint Nextel.
Traditionally, Nascar reaches out to their audience through television, radio, and print. But to make sure [...]