buzzmarketing daily

If you have been to any Starbucks recently, I am sure you have noticed their new logo. We’ll its not really new, it is their original logo. Starbucks is trying to get its good name back, and thought it would be best to go back in time and start fresh.
In any case, do [...]

Facebook keeps coming up with new applications to add to your page… well now we have instant communication. Yes, they finally jumped aboard the instant messaging bandwagon. Not only can you see who is on facebook within the past 5 minutes, but now you can talk to them in a flash.
This is a good new [...]

Visitors who visit CNN.com can now see a T-shirt logo along with the main headline. CNN is selling these shirts for $15 each and visitors have the option to choose specific headlines. This t-shirt promotion comes from CNN’s idea to spread their brand throughout the streets with clothing.

We have seen many promotions that have [...]

Recently I saw a commercial on TV advertising Pizza Hut’s new pasta platters on their menu. Pizza and pasta, where have I been able to enjoy these two specific dishes before? Oh yeah, California Pizza Kitchen has been offering pasta with their special brand of pizza creations for years now. So, why are people unaware, [...]

Bank of America, which is an Olympic sponsor, is launching an online campaign and tour for its American Olympic athletes. The program known as “America Cheers” offers people a chance to upload audio and/or video footage to show their support for the Olympic athletes. Fans can post on the website AmericasCheer.com. These audio/video clips will [...]

With gas prices sky rocketing Taco Bell is trying to help their customers out. Taco Bell has decided to give away a $50 gas card every ten minutes until May 21st to customers that buy a large or extra large drink.How does this work? After buying their drink, customers are to look on the side [...]

Whenever there is an event that catches the attention of the public eye, there always seems to be peddlers selling cheap merchandise with a statement or picture on the items. When the blackout occurred in 2003 there were t-shirts saying “I survived the blackout of 2003”, and “NYC Blackout 2003”. It’s funny how [...]

One of the many things television advertisers are concerned about is standing out amongst all the other commercials. About 3 months ago I wrote about how one Superbowl commercial tried to stand out from all the other ones, and that was by being completely silent. The NYT recently ran an article about another way advertisers [...]

With Earth Day just around the corner, it seems like everyone wants a piece of the action. Are marketers promoting Earth Day by Going Green, or are they just trying to get more money from consumers in their pockets?
While some companies are legitimately going green to promote and help save the environment, others are just [...]

About a month ago, I posted about how the NHL and the New York Rangers were attempting to play an outdoor hockey game at Yankee Stadium. The goal of this game is to create buzz for the game hockey to draw in more sports consumers. Now, another team is trying to create that same kind [...]