buzzmarketing daily

It’s Friday afternoon and I’m looking for a new restaurant to check out this weekend. I head on over to Google and type a couple words into the search engine and click “Go”. The first few places listed get most of my attention and I probably will not even need to venture as far as [...]

This weekend, everyone is Sex and The City crazy. Theaters have been packed from midnight with fans that are anxious to see the movie. In between your excitement and going to see the movie – do not forget that marketers are making the most of this opportunity.
This movie has promotional partnerships with at least eight [...]

Abercrombie & Fitch’s fifth brand called Gilly Hicks is a lifestyle specializing in women’s intimates, loungewear, and personal care products. GH is Australian themed which was originally inspired by the phrase “Down Under.”
After viewing the GH website there has been quite a controversy on the video clip. Viewers were appalled by the soft-porn form [...]

Over the past weekend Dunkin’ Donuts released a new advertisement for their popular ice coffee with Rachael Ray as the spokeswoman. However, the recent online advertisement has been taken down after causing a lot of controversy over her black and white fringe scarf.
The scarf that caused so much trouble was similar to a keffiyeh. [...]

This week, Pizza Hut and Papa John’s chains in their latest marketing campaign launched desktop widgets that allow people to place their online orders without having to go to the companies’ websites.
Consumers can download myPapa applications that are customized for desktops, iGoogle or My Yahoo start pages, and even MySpace and Facebook. Customers can click [...]

In front of over 200 Ad Execs at a conference sponsored by Columbus, Ohio agency Resource Interactive, Avinash Kaushik, the “analytics evangelist” at Google, said most websites and digital marketing plans “suck” because decisions are made by the hippo, or “highest paid person’s opinion”, rather than by truly taking into account consumer feedback and [...]

It’s been a long 3 months and now it’s time for me to say goodbye to a wonderful company, The K Buzz. I’ve had a great time working on the various projects and campaigns that have come my way throughout the time I’ve spent here.
One of my favorite campaigns was the Atlas [...]

You know, I have never actually stopped to calculate the amount of money I spend at Dunks in a year. Let’s try, shall we? There are the two large iced coffees Dave and I get every day in the spring/summer. There are the two extra large hot coffees we get every day in the [...]

As presidential candidates use gasoline pricing as political platform nonsense, Chrysler has come up with its own platform– REFUELING AMERICA. It’s one carmakers plan to bring back $2.99 gas in order to jumpstart their sagging sales.
Chrysler recently announced a month-long “Let’s Refuel America” program that will give buyers of most of its vehicles a card [...]

What’s the new crave that all the kids are doing? Designing a new logo for Google. Google is hosting a contest for children grades K-12 to create a new Google image for May 22, 2008. It is up to you the web browser to vote on the one you like best. There are 400 entries [...]