The Effects of the Wonderbra
Wonderbra has been making the same promise to women for years: provide support and curves while making a woman look sexy. But with its new campaign, I’m curious if this is the goal accomplished.
Usually when visiting a train station there is a yellow line warning passengers to stand back while waiting for the train. But in Singapore at above-ground MRT stations, things have changed. Now when waiting for the train there is a second yellow safety line, this one labeled “Wonderbra.” This very clever ad is playing with the idea that the extra bust support and enhancement will leave women having to stand further back in order to avoid getting hit by the coming train. While clearly an exaggeration, the idea behind this ad is very creative and definitely gets people thinking about the product. Its a great job by the creative team in thinking out of the box without being too abstract. However, in a lot of the articles I saw regarding this ad, people out of the US said it took them too long to figure out what it was implying. That leaves me wondering how successful it really is. I guess only time will tell
i think the wonderbra safety line is very clever. however it took me to realize what wonderbra was saying. i think that even though it takes people to realize what wonderbra meant by this safety line, people will eventually realize and tell others. it may take awhile for people to catch on but i definitely think it will catch on.
Genius- though couldn’t be done in USA
I feel so un-clever because I didn’t figure that out right away, either =(
i think it’s pretty witty, but maybe too witty for the most people to understand right away. even after i understood what it meant i didn’t love the message.
it took me until i finished reading what you wrote to realize what the ad was saying, so for me it wasn’t that affective