Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
In a study just released by Cone Communications, Americans overwhelmingly spoke out in favor of interacting with companies and brands on the social networks on which they spend so much time online. The numbers are staggering: 60% of respondents currently interact with companies on a social media site, and 93% feel companies should have a [...]
Earlier tonight, a friend of mine linked me to Tyson’s latest charity effort: Hunger in the Bay Area – and How You Can Help – and I couldn’t help but immediately think it was a campaign worth blogging about.
The concept is very straightforward: nearly 1.2 million people in the Bay Area live near the poverty [...]
Those are the questions I asked numerous people over the last few days in reference to this commercial:
This commercial is a perfect example of how a creative, quality advertisement means nothing if it fails to convey its brand or product at all. It tells a simple but interesting and emotional story about two individuals [...]
Being honest and having an open dialogue is one thing. Gracefully admitting to a mistake, promptly apologizing, and working to solve it is also one thing. Being open and frank and saying whatever you want to when it completely undermines the people who represent you and those whom you represent is another thing [...]
Very few people, if any, understood the true potential of Facebook when it first launched more than 4 years ago (back when it was still “thefacebook.com” and Mark Zuckerberg was literally the face of the website). On the marketers’ end, we know that Facebook offers geo- and demo-targeted advertising opportunities that are unprecedented and [...]
Confronted with the second in a new series of Windows brand commercials featuring Jerry Seinfeld and the legendary Bill Gates, I at first was unimpressed. As a fervent supporter of the first of these strange spots, I nearly fell out of my chair with excitement when the latest installment of Bill & Jerry’s awkward [...]
http://www.youtube.com/watch?v=OiAhRsJlNWU
As Wendy’s tries to separate themselves from the rest of the unhealthy food chain world, this advertisement may not help them at all. This is Wendy’s attempt at going viral and I just don’t think it worked too well. The commercial makes sense in a way because they are trying to promote their “meatatarian” campaign. [...]
Before I was taken aback by the new Facebook, I was actually planning to blog about an ad campaign that caught my eye on the R train back to Queens a few nights ago. The different intimate images of people kissing, holding each other, and just general togetherness had me figuring there was a [...]
I was happily typing away about an entirely different subject when I decided to reload my Facebook home page. And BAM – there it was. “New Facebook.” A small scream escaped, more out of surprise than discontent, and my eyes immediately darted to the upper-right corner searching for my safety net – [...]
Compulsive Twitterers might want to think twice before sending a quip about JetBlue, Comcast, Whole Foods Market, or any other major brand name through “microblog” cyberspace; you might get caught off guard by a customer service representative’s timely response!
With a 140-character limit, your update (or “tweet”) could be as simple as, “what’s with the line [...]
