buzzmarketing daily

I friggin’ love this guy. He’s an internet celebrity of sorts– an expert at personal branding, much like this guy I know and love.
Anyway, Gary gave a keynote at the Digital Marketing Mixer. He talked about how it’s “easier for companies to stick with the status quo rather than have an actual conversation with customers. [...]

This past Monday, Barnes & Noble launched their own social networking site called “My B&N” – a network where users can create a profile focused around their favorite books, movies, and music. My B&N will also provide users with personalized updates about events happening at their local B&N store and promotes sharing of a [...]

Reuters just picked up a piece that talks about the benefit of companies that allow their employees to use social networking. Apparently Demos, a British think-tank says bosses should not stop their staff using social networking sites because they could actually benefit their firms.
The primary reason that they think it’s good to play around on [...]

Just saw this in the Washington Post. It’s a really interesting statistical analysis done by Social Media analysts Network Insights on the top “talked about” shows on social media sites. Guess what? They are NOT the highest viewed programs!
The study was done for 18-49 year olds. The question that the Post-er poses is, would you [...]

Below, you’ll find an article from Adweek, all about Bacon Salt.
The article is all about how these two dudes used social networking, and knocked the ball out of the park as a small business. Big surprise. We scream this all the time! My favorite thing they say is towards the end of the article: “The [...]

Blogging is so 2001, thank you very much.
That is to say, I have been blogging since I created my good ol’ LiveJournal 7 years ago. I even still have my xanga from “back in the day” (i.e. high school). And I feel incredibly at ease now that blogging is an integral part of [...]

Here’s an oldie but a goodie…From Current.com, a terrific video about Social Networking wars. Who will win? Will people get tired of it all? You have to decide.

As theKbuzz Community Developer, I do a lot of work on Facebook: creating business profiles using “pages,” promoting events, and of course running Facebook ads. While pages and event invites are 100% free, advertisers do need to bid for ad space on the site, which naturally requires that a valid credit card be listed [...]

We know many companies may be doing some of these things, and a few may even be doing all of these things. But we’re constantly surprised at how many companies and organizations are still doing few to none of these things. In a struggling economy, you want to be able to grow your company or [...]

Found this release on the newswire today about a survey done by a payroll company to its small business clients! Super cool!Surepayroll says almost all of their small business owners see the value in Social Networking sites such as Facebook, LinkedIn and Twitter. (Side note: Why doesn’t my payroll company ever survey me? Paychex customers [...]