buzz marketing daily

Even though the number of companies engaging with their customers through social media is growing exponentially there are still a large portion of companies who are afraid of what they might hear. Some executives fear hearing any negative feedback, while others know their brand will garner a flood of hatred.
The companies hocking a flat out [...]

iJustine is an internet celebrity who has a large presence across social platforms.  I wanted to take a chance to breakdown one of her YouTube videos to show how cross-promotion can be well executed in addition to simply asking viewers to a call-to-action.  There’s a reason why she has over 2 million video views and [...]

Okay, I’ve had it.
I seen them all. It’s been suggested that I become a  fan of “Snuggling”, “Sleeping”, “Kissing”, “Cuddling”, “Sex”, “I Love My Mom”…you name it, it’s cluttered my suggested pages feed.
There’s one HUGE problem with this. Facebook has set up public profiles NOT for random acts. They’ve set them up as official sources [...]

Last week, MediaPost reported on new research from Knowledge Networks “How People Use Social Media” and concluded that “only 16% of social media users say they are more likely to buy from companies that advertise on social sites. Based on the findings, Knowledge Networks categorizes the value of social media advertising “somewhere in the long tail” of marketing options, way below TV ads and personal, word-of-mouth recommendations.” Ironically, the report went on to say, “What we’re seeing is that word-of-mouth is still the No. 1 most influential source.”

This is pure hogwash.

I bought my Twestival ticket just days before I was laid off from Company X. So when the event rolled around a couple weeks into my not-so-self-sanctioned vacation, I figured it would be, if nothing else, an opportunity for me to change out of my pajamas and get out of my apartment.
At Twestival I was [...]

Social media can be very intimating to the brave new soul who’s decided to step forward and figure it all out.  With hundreds upon hundreds of different social bookmarking sites, social platforms and tools at the disposal of your fingertips, it can be very overwhelming to decide where to begin.  Do I set up a [...]

Giving away $300 in cash and $3,000+ in prizes, LIVE, at 4pm eastern | 1pm pacific time TODAY! You must be present to win, at our Facebook page! Please spread the word and we’ll “see” you at 4pm today! 5 hours away!

I’ll make this short and sweet: You don’t have a website anymore. Google is your website. Facebook is your website. YouTube is your website. The blogosphere is your website. Your website, your company and your industry is everywhere on the internet that people are talking about you- the good, the bad, and the ugly.

Today I was reminded that my job is not for everyone.
Whenever we interview for potential new hires, the rest of the full-time staff do our best to make time to meet with them, answer any other biting questions they have about “what it’s really like to work at theKbuzz,” and of course try to see [...]

The last 2 days, I went back to school. The Word of Mouth Marketing Association (disclosure: theKbuzz is a proud member of WOMMA) held WOMM-U, an intensive 48 hour experience with presentations, breakout sessions, and parties galore. And I learned, a lot. Here are 7 great teachers and some of the great lessons I [...]