Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
Every so often a pointlessly entertaining meme sweeps the internet. This month’s YouTube video gone viral was the “JK Wedding Entrance Dance” a young couple choreographed their walk down the aisle. At the time of this post they have gotten 13,030,051 views! A number most marketing companies can only dream of. One smart production [...]
One piece of advice we have often repeated to those getting started on social media, or even just getting started with their business in general, is to become a member of the Word of Mouth Marketing Association (WOMMA). WOMMA offers conferences, webinars, and other free or reduced-price resources when you become a member. [...]
Watch Me Wednesday: The Hyper Localization of Social Media
Dave Kerpen, CEO of the Kbuzz, talks about hyper localization and how, in the near future, restaurants and local businesses will utilize social media tools to reach out to as well as engage their customers.
Here at theKbuzz and Buzz Marketing Daily, we often talk about the virtues of Facebook and Facebook Fan Pages for virtually all types of companies, products, non-profit organizations, and even governments.
So when my wife and I recently bought a house and needed to sell our current home, I turned to the first logical choice: Facebook! [...]
While scouring Google and my trusty blogroll for something fun to write about today, I came across this article by Maplewood Patch about the growing number of moms using social media. I was originally planning to write a simple post reporting on it to highlight the opportunity for mom- and parent-focused companies and products [...]
Most companies that cannonball into the pool of social media and even those that simply dip a toe in often enter at the six foot deep customer end. What all companies should be doing, regardless of their size, is enter the social media pool at the three foot employee side. Here are five reasons to [...]
The Queen Bee, Carrie Kerpen emailed me this cartoon today and it is so true. A lot of companies are utterly scared at the pace in which social media can and does move. It’s a fluid space that can react fast and employ ideas at the same speed if not faster. What hurdles do you [...]
Here at theKbuzz we play just as hard as we work. Sometimes we even manage to do both at once. This week’s Watch Me Wednesday highlights some of the amazing creativity of our Buzz Builders.
We’ve used http://Ustream.tv and http://Justin.tv with mixed results. Last night we fell in love with the brand-new http://Twitcam.com. Carrie and I read the Mashable piece on Twitcam here and decided to give it a spin. So last night at 11pm, we went live using Twitcam, just for fun. Before long we were broadcasting for 20 [...]
Last month, based upon criteria including responsiveness, interactivity, creativity, design, and fan count, we announced our Top 40 Facebook Fan Pages that we can all learn from. In order to remain credible and ethical, we excluded any Pages theKbuzz has worked on from consideration, but we included as an addendum a list of [...]
