“Not being on Fire” which to me is a very good thing to be a fan of! *shrug*
http://bit.ly/IobZF

@acmePhoto
P.S. – Sorry, forgot to tell you great post!

“Not being on Fire” which to me is a very good thing to be a fan of! *shrug*
http://bit.ly/IobZF

@acmePhoto

When Oracare purchased the page with the 1.1 million fans of Kisses, those fans originally signed up for Kisses– not “Kisses by Oracare”. They were not disclosed to. That’s my only issue. Not the pages that were created and disclosed originally.

Thanks, carrie

Jeff, it’s not really about OraCare. OraCare should NOT have been able to buy a generic page from an entrepreneurial person who took money for the building of a generic page that was against TOS. By Facebook allowing that transition to take place, and then allowing Oracare to keep those fans– they are sending a message that this is okay.

Oracare should have been refunded the money they paid, and the page should have been taken down…

Something like: Fresh Breath Tips powered by OraCare, totally fine. Even: Stank-free Kissing..powered by OraCare. Fine. Those who become fans of Kisses, then automatically being fans of Oracare: NOT COOL.

- carrie

A better solution might be to do what my company is doing now (hopefully). We have a generic Facebook page (”no computer problems”) which people can “fan”. But we’re clear that it’s a page owned by Computer Troubleshooters (the company), and it’s clear that most of the page is offering free computer advice and tips. It’s not blatant self-promotion, nor will it ever be. If people want to be fans of Computer Troubleshooters, that’s a seperate page. Changing the page after people have “fanned” it seems unethical to me. What’s weird though is if it’s against Facebook’s rules, how did it even happen?

Chip

I am not an employee of OraBrush but I have done some consulting for them as this project has moved forward. I can give some clarity to the situation.

Months ago OraBrush learned that people were most concerned about their breath when they are kissing. So they made “kissing” pages in a bunch of different languages. It was a branding experiment to brand OraBrush with the tagline “Keep your mouth kissable”. Later OraBrush decided it would be smart to buy the page “kisses”.

Facebook has recently decided that anything that is not a trademarked brand name can no longer be a page on facebook. Generic pages are out. OraBrush was told by Facebook that they would have to combine all their pages into one and change the name of their page to the OraBrush brand name. This is not new, Vitamin Water also had to do this with “the Great Debate” a few weeks ago http://www.facebook.com/vitaminwater. It started out as the great debate between Kobe and Lebron sponsored by Vitamin Water and now it is just called Vitamin Water.

I know after speaking with OraBrush, they are upset about this move also. They had not only put a fair amount of ad money into all their FB kissing pages, but they had also purchased Kisses (which had to go through facebook to get the admins changed).

OraBrush is a tiny innovative little start-up simply trying to think outside the box and ended up in whirlwind of facebook policy adjustments. OraBrush is trying to comply with facebook policy.

I spoke with OraBrush yesterday about this. Orabrush is not trying to be sneaky. This was not planned. It will be announced to all OraBrush/Kisses fans what happened and they will also be given a tutorial on how to remove themselves as fans if they no longer want to be a part of the page.

I hope that gives some clarity.

Jeff Harmon
consultant to OraBrush