One-click Culture
We are a one-click culture. We want the information we’re looking for with one click, not with an ad video showing first. We want to read a blog post without having to click “more information” in our emails. We want to not think about where to find information when we land on a page. We want to get what we want with very little barriers. In a one-click culture, we as marketers need to keep this in mind while meeting our marketing goals, whether building a fan base on Facebook or capturing information for an email database. The more steps you ask of your clients and potential clients to go through– reading complicated instructions to understand your message or submitting fields and fields of information– the more they are going to drop off and get frustrated. Prioritize what is more important to you as a marketer and to your clients in their consumer buying process and minimize everything in-between. We are a one-click culture and don’t discriminate what we apply this to.
[...] This post was Twitted by bpearce76 [...]
The one click culture is so true. Thats why Cable TV has been so successful. You find your program, you punch in the channel and you watch. No pop ups or layers of pages to sift through. The internet should aspire to be as efficient as one’s television set. No buffering, no crashing, etc. Right to the point. Could you imagine if you could not watch the Super Bowl because of band width problems? There should be no limit to the amount of people who can access a website at any given moment in time.
[...] This post was Twitted by Caraizzle [...]
Marketing goals have traditionally been to leave the biggest, most lasting impression with the least effort expended by the target audience. Yet, social media is trying to engage that very audience & create interaction which does require an active not passive participation.