Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
According to the results of a recent survey designed by MyYearbook CEO Geoff Cook, teenagers who do post questions to their networks requesting advice on a new purchase are often influenced by the comments they receive. At the request of BusinessWeek’s Douglas MacMillan, Cook included a couple of questions in his survey that asked [...]
Today we’re at the Social Good Conference in NYC, the culminating event for Mashable’s Summer of Social Good. It’s a day chock full of great speakers such as Randi Zuckerberg of Facebook and Beth Kanter, a true non-profit social media guru. Speakers are sharing tips, tools, stories and resources- all with 1 goal in mind: [...]
It’s that time again – voting season has begun for South by Southwest (SXSW) Conference presenters. SXSW has three components: Interactive, Film and the most widely known, Music. As a member of theKbuzz team, the most exciting category is by far the Interactive one for me! The 5 days in March are jam-packed with keynotes [...]
For those of you who know our CEO Dave Kerpen, you know he’s pretty much ALWAYS on the go. So you may find today’s Watch me Wednesday video to be a bit of a surprise: Dave talks about the value of resting, relaxing, and rejuvenating, for marketers and business owners. What do you think? Do [...]
If you’re a brand marketer or an agency, you’ve worked hard to create successful word of mouth and social media marketing programs in the past couple of years. Perhaps you’ve had some great successes, and perhaps you’ve had some failures along the way too. This November, I hope you’ll share your successes and struggles at [...]
Because I’m an old-fashioned girl who can’t “get with the times”, I still subscribe to Wired magazine (that’s right, the paper version – delivered to my doorstep). As soon as I flipped open the latest issue this weekend I landed on an article that I knew would inspire a worthy blog post for today: [...]
As the summer winds down and the school year begins, theKbuzz staff must say goodbye to the Buzz Builders who have made the office buzz with excitement all summer. We are currently seeking Buzz Builders for the fall semester to ensure the noise level in the office remains pumping.
Prior to their departure a couple of [...]
Last month, we asked you to submit your favorite Twitter profiles for small business. We looked for small businesses and nonprofit organizations, who use Twitter well to connect to audiences. Our criteria included design of profile background, interactivity / responsiveness of account, number of followers, and innovative and effective uses of [...]
Dave is joined by Katia Adams of 1-800-FLOWERS.COM for a quick look at their Facebook Page at http://Facebook.com/1800FLOWERS (full disclosure: a client of theKbuzz) They look at the interactivity and engagement on the wall, the value-proposition of the discount for all fans, and the new “Shop Now” tab which allows fans to buy flowers and [...]
At Buzz Marketing Daily, we write a lot about Facebook Fan Pages and how to build a Fan Page, grow and engage your fans, and run promotions and campaigns through Facebook. Nick O’Neill of AllFacebook and the New Media School has written a guide to help people and organizations do just that.
The e-guide, titled How [...]
