Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
Dave Kerpen, ceo of theKbuzz, talks about the new report that indicates that online advertising dollars have surpassed tv advertising in the UK. What does this mean for you? It’s a reminder to spend your advertising and marketing dollars where people are – which is clearly online now- and on social networks – much more [...]
As online technologies continue to explode, the question of how to provide great customer service becomes more and more relevant. Facebook has 300,000,000 users and about 1,000 employees. Even putting users aside, (I know readers won’t like this, but it’s a business reality) Facebook has hundeds of thousands of advertisers for that small number of [...]
This past Friday, Washington Post Senior Editor Milton Coleman sent a memo to staff outlining a new social media policy, setting guidelines for employees’ use of Twitter, Facebook, and other social networking accounts. The full text of the memo reposted by paidContent directs all employees to be transparent and clear about their employment by the [...]
For the social media sphere ROI (return on investment) has been an elusive concept. Brands began to invest money and man-hours in this new medium. The exodus of users away from traditional media to new online media occurred so quickly that companies had to act first and evaluate later. The act phase was the honeymoon [...]
This is post from one theKbuzz’s BuzzBuilders, Andrew Stern:
Sometimes setting yourself apart does not require any initiative at all. People frequently get so caught up in displaying initiative and being different. Different is good but not all the time, sometimes it is more important to be a team player and display leadership qualities than it is [...]
Today’s Watch me Wednesday Video is a short celebration of us hitting 5,000 fans on Facebook, with details for our live celebration and prize giveaway tonight, Wed. Sept. 23rd @ 9 pm eastern time. Join us at our Facebook Page tonight for details and to celebrate with us . Thanks for being part of our [...]
Sheryl Sandberg, Chief Operating Officer at Facebook, is speaking today at Advertising Week in New York. She is expected to make a major announcement about a partnership with Nielsen to create a program called “Brand Lift” that was first reported yesterday in the Wall Street Journal and covered by Mashable and AllFacebook.
Sandberg’s entire speech, entitled [...]
Our Chief Buzz Officer, Dave Kerpen, has been tweeting live from Advertising Week in New York today. According to Advertising Week’s official website, “Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures [...]
Upon diving into the social media pool many companies have preconceived notions for what and how they will be using these new tools. Often those notions consist of broadcasting their message via social media as if it were another one-sided medium. Even companies who educate themselves about the platform before they engage set out on [...]
My senior year high-school English teacher drilled that into my head when writing “Your Audience is King!” While back then I was writing essays for competitions and my audience was judges compiled of English professors, today my audience is the customers of my clients and it couldn’t be more true- Your Audience is King! What [...]
