Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]
by Kristen Malzone
Webdigi posted a blog on Monday about their successful integration of Google Analytics on their Facebook fan page. They even created a tool you can use to generate the Google Analytics code for your fan page on Facebook. This is extremely valuable information because Facebook Insights only provide a limited amount of information [...]
by Dave Kerpen
For those of you who don’t know, short link services take long web addresses and convert them into shorter ones. http://bit.ly is probably the leading short link service and in today’s Watch me Wednesday video, I talk about 3 benefits of bit.ly:
1) Create shorter, manageable [...]
By: Shannon Aronin
Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]
Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!
Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]
We’ve talked about the importance of social media for your business and even gave you 5 places to start. We’ve discussed how to grow your Facebook communities. But what do you do once you have these fans? We’ve sternly told you not to ignore your fans. Here, we outline 3 steps to retaining and keeping [...]
by Kristen Malzone
Since its debut 8 years ago, American Idol has arguably been one of the most interactive shows on television. This season, Fox is taking it to the next level. Ryan Seacrest announced yesterday that all of the top 24 contestants will have individual Fan Pages on Facebook, Twitter streams, and MySpace profiles.
But, what [...]
In today’s Watch Me Wednesday video, we show you what it’s like to be a Buzz Builder @theKbuzz.
We are now accepting applications for Summer and Fall semesters. Apply to be a Buzz Builder and learn more here:
http://facebook.com/BuzzBuilders
Lyrics:
by Topher Van Cleave
Hey there sugar baby
Saw you checking your Facebook
Your Twitter backgrounds awesome
So is mine so take [...]
By Dave Kerpen
Unless you’ve been living under a rock, you’ve heard of social media, you’ve seen “Follow us on Twitter” everywhere and you’ve probably joined Facebook yourself. Just in case you’re not convinced of the seismic shift in marketing and communications currently underway, take a few minutes to watch this video, from Socialnomics author Erik [...]
By Shannon Aronin
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”
Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]
