Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
-Dave Kerpen
Recently Foursquare has been all the talk in social media / tech circles. The location-based social network debuted at the South by Southwest Interactive conference last year and has recently picked up a lot of steam. When Facebook integrates location-sharing soon, we believe Foursquare will explode! I’ll admit, I was a doubter at [...]
Calling all Facebook Fan Page experts and wanna-be experts!
This is your final reminder of 2 key events:
Top 40 Facebook Fan Pages as picked by theKbuzz
We’ve already received hundreds of nominations and reviewed hundreds more that we’ve found on our own. But with over 3 million active Fan Pages, we can’t possible find them all. [...]
by Devin Sugameli
Late last year, our CEO Dave Kerpen vlogged about Twitter’s ability to connect celebrities to their fans, specifically citing a tweet from iCarly’s Miranda Cosgrove to his daughter as well as a reply from his own childhood celebrity crush, Alyssa Milano. Dave’s enthusiasm stemmed from the idea that Twitter makes it pretty easy [...]
By Jenna Lebel
Consumers’ trust in brands is on a downward slope. 77% of consumers report that they trust companies less this year than they did last year. With over half of social media users connecting with brands, there is a huge opportunity for brands to connect with consumers to regain that trust. But before they [...]
by Devin Sugameli
Last week, I took the opportunity to attend renowned statistician Edward Tufte’s one-day course on Presenting Data and Information. As social media marketers, one of the most important services we provide for our clients is detailed reporting and analysis of fan and follower growth, customer engagement, and of course ads results. The broadly [...]
After attending #sxswi and finally getting hooked, our CEO Dave truly sees the benefit of location-based social networks. In this week’s Watch Me Wednesday, two of our Boston Buzz Builders talk about Foursqaure and location-based social networks, and their implications for businesses. What are your thoughts? Have you tried Foursquare? Share in the comments section [...]
Free Webinar: Manage the Stream: Advanced Facebook Fan Pages for Business
We’re thrilled to bring back our Wednesday free webinar series, beginning with next Wednesday, March 31st, at 3pm eastern time. Join theKbuzz as we walk you through top Facebook Fan Pages, and teach guests how to optimize your Facebook presence for your business or organization.
You’ll [...]
by Kristen Malzone
Many businesses run in fear when they hear the words “social media.” These are businesses that have not yet developed a sound social media policy. You can’t run from social media. It is everywhere! The best thing to do is address it head-on and proactively utilize social media as a competitive advantage. General [...]
By Jenna Lebel
Mobile location technology was a central theme at this year’s SXSW. Although foursquare was the breakout app at last year’s conference, it was still a main focus this year resulting in a huge surge in the service’s growth. This Wednesday, the location-based social network announced that almost 100,000 users have signed up in [...]
by Kristen Malzone
Historically, petitions are a common and powerful technique for rallying people together around a cause or push for action. Unfortunately, it can be quite time consuming and challenging to obtain a substantial number of signatures. There are plenty of sites out there that host online petitions, but is this the most effective way [...]
