buzzmarketing daily

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

By: Shannon Aronin

Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

Do YOU actually click on Internet banner ads? According to the “Natural Born Clickers” research conducted with Starcom USA and Tacoda, the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of [...]

Dave Kerpen, ceo of theKbuzz, talks about the new report that indicates that online advertising dollars have surpassed tv advertising in the UK. What does this mean for you? It’s a reminder to spend your advertising and marketing dollars where people are – which is clearly online now- and on social networks – much more [...]

Our Chief Buzz Officer, Dave Kerpen, has been tweeting live from Advertising Week in New York today. According to Advertising Week’s official website, “Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures [...]

Previously, the most you could do with Facebook’s social ads scheduling was set your ad to run during certain dates. Sometime this past week, Facebook added the option to schedule your social ads down to the 5-minute interval:

This is huge news for everyone using Facebook’s advertising platform! Instead of hitting users indiscriminately anytime between [...]

The Association of National Advertisers (ANA) just released results from a study conducted to uncover how brand builders are spending their money and where they are placing efforts.  It’s no big surprise that short-term strategies are being employed in response to the economy.  Social media is in the same bucket as pricing deals and public [...]

Last week, MediaPost reported on new research from Knowledge Networks “How People Use Social Media” and concluded that “only 16% of social media users say they are more likely to buy from companies that advertise on social sites. Based on the findings, Knowledge Networks categorizes the value of social media advertising “somewhere in the long tail” of marketing options, way below TV ads and personal, word-of-mouth recommendations.” Ironically, the report went on to say, “What we’re seeing is that word-of-mouth is still the No. 1 most influential source.”

This is pure hogwash.

This morning, Dave sent me what is perhaps one of the most disturbing Facebook gifts I’ve ever seen – the “Creepy Co-Worker” from CareerBuilder.com:

Having not watched the Super Bowl myself, I was incredibly confused. But once Dave clued me in and I found the spot on YouTube, I had to agree that it was [...]