Likeable Media
 

Learning from @Google @KodakCB @CocaCola @BestBuy & More: @WOMMA School of WOM Top 10 Classes

by Devin Sugameli
As proud members of the Word of Mouth Marketing Association (WOMMA), we were all super excited to see this year’s promising School of WOM lineup. Whether or not WOMMA actually chooses to refer to these panel presentations as “classes” per today’s blog title, we’re confident that the lessons we learn at this conference [...]

What Facebook’s New “Like” Means for Your Business’s Page

Tuesday, 20 April 2010 , 9:24 | Category : Big Brands, Facebook, Non-profit/Government, small business
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by Dave Kerpen
Facebook has officially begun to roll out the new “Like” button as the default for connecting with a “Fan Page”, aka an official Facebook Page for a business, nonprofit, government entity, or celebrity/public figure. As reported by AllFacebook.com here, the move is part of a bigger set of changes which includes the launch [...]

Five Fashion Retail Brands with a Strong Presence on Facebook

Tuesday, 13 April 2010 , 15:22 | Category : Big Brands, Facebook
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by Amy Slife
The fashion industry, similar to many other industries, was slow to adopt social media due to concern over controlling brand perception, lack of control over what’s being said only and transparency. However, 2009 was a turning point for social media and fashion. It’s safe to say one of the hottest items in fashion [...]

Yahoo, Pepsico & Microsoft Know It’s All About You!

Thursday, 8 April 2010 , 11:00 | Category : Big Brands, marketing
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by Kristen Malzone
The world of marketing has made a ginormous shift over the past year. It’s no longer about the product, the company, the service, or the brand. It’s all about you – the consumer. Here are 3 great examples of marketing campaigns that get it:
1. Yahoo – It’s You
Yahoo launched the It’s You campaign [...]

5 Companies Leveraging Consumer Feedback Through Social Networks

By Jenna Lebel
Your customers are your brand’s biggest asset. Not because of the money they spend, but for the thoughts and feedback they can contribute. Several companies see value in identifying and leveraging input from their best customers to guide the direction of their company. Social media gives you instant access to these people and [...]

3 Reasons Why People Connect With Brands On Social Networks

Friday, 26 March 2010 , 12:59 | Category : Big Brands, Facebook, social media, social networking, twitter
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By Jenna Lebel
Consumers’ trust in brands is on a downward slope. 77% of consumers report that they trust companies less this year than they did last year. With over half of social media users connecting with brands, there is a huge opportunity for brands to connect with consumers to regain that trust. But before they [...]

4 Foursquare Game-Changing Deals

Friday, 19 March 2010 , 10:18 | Category : Big Brands, Buzzworthy, SXSW, social media, social networking
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By Jenna Lebel
Mobile location technology was a central theme at this year’s SXSW. Although foursquare was the breakout app at last year’s conference, it was still a main focus this year resulting in a huge surge in the service’s growth. This Wednesday, the location-based social network announced that almost 100,000 users have signed up in [...]

5 Tips for Capitalizing On A Social Media Crisis

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

5 Tips for Social Media Crisis Management

Friday, 26 February 2010 , 9:49 | Category : Big Brands, marketing, social media
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By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]

Where in the World are Carmen Sandiego, Your Loved Ones and You?

By: Shannon Aronin

Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]