Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Devin Sugameli
As proud members of the Word of Mouth Marketing Association (WOMMA), we were all super excited to see this year’s promising School of WOM lineup. Whether or not WOMMA actually chooses to refer to these panel presentations as “classes” per today’s blog title, we’re confident that the lessons we learn at this conference [...]
by Dave Kerpen
Facebook has officially begun to roll out the new “Like” button as the default for connecting with a “Fan Page”, aka an official Facebook Page for a business, nonprofit, government entity, or celebrity/public figure. As reported by AllFacebook.com here, the move is part of a bigger set of changes which includes the launch [...]
by Amy Slife
The fashion industry, similar to many other industries, was slow to adopt social media due to concern over controlling brand perception, lack of control over what’s being said only and transparency. However, 2009 was a turning point for social media and fashion. It’s safe to say one of the hottest items in fashion [...]
by Kristen Malzone
The world of marketing has made a ginormous shift over the past year. It’s no longer about the product, the company, the service, or the brand. It’s all about you – the consumer. Here are 3 great examples of marketing campaigns that get it:
1. Yahoo – It’s You
Yahoo launched the It’s You campaign [...]
By Jenna Lebel
Your customers are your brand’s biggest asset. Not because of the money they spend, but for the thoughts and feedback they can contribute. Several companies see value in identifying and leveraging input from their best customers to guide the direction of their company. Social media gives you instant access to these people and [...]
By Jenna Lebel
Consumers’ trust in brands is on a downward slope. 77% of consumers report that they trust companies less this year than they did last year. With over half of social media users connecting with brands, there is a huge opportunity for brands to connect with consumers to regain that trust. But before they [...]
By Jenna Lebel
Mobile location technology was a central theme at this year’s SXSW. Although foursquare was the breakout app at last year’s conference, it was still a main focus this year resulting in a huge surge in the service’s growth. This Wednesday, the location-based social network announced that almost 100,000 users have signed up in [...]
by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]
By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]
By: Shannon Aronin
Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]
