buzzmarketing daily

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]

By: Shannon Aronin

Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]

We’ve talked about the importance of social media for your business and even gave you 5 places to start. We’ve discussed how to grow your Facebook communities. But what do you do once you have these fans? We’ve sternly told you not to ignore your fans. Here, we outline 3 steps to retaining and keeping [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

By Jenna Lebel
The connectivity of social media has opened the door for companies in their efforts to engage their customers, solve their problems and build overall brand favorability. Aside from reaching fans of your brand, you can use the micro-blogging site to better serve them and improve your customer relations. The benefits of using Twitter [...]

By Jenna Lebel
Fan of the week and Twitter promotions are not new concepts, but Dunkin’ Donuts is putting a new spin on these social media tactics. Iced coffee is a Dunkin’ Donuts staple, with more than 250 million cups of the cold beverage sold each year. Dunkin’ Donuts is honoring those die-hard fans who are [...]

I was checking out Mashable’s Brands on Twitter List and noticed what I see as a disturbing trend: Brands filling the tweetstream with their offers, deals, and links to check their companies out. Ironically, the only tweet in the screenshot above that is human/conversational in nature is from McDonalds – and I’m not sure knowing [...]

My opinion in the Mac vs. PC race is severely biased. I retired my Dell laptop two years ago to buy a MacBook and have never looked back. So it is no surprise that as a consumer, I think Mac wins. But in the social media space, that same matchup has slightly different results.
Microsoft’s launch [...]

If I offered you free, daily television or radio commercials that would reach hundreds of thousands or millions of your existing customers and fans, you’d be crazy not to take the deal. What if I threw in the opportunity to get real time, immediate feedback from thousands of those fans each time your commercials air? [...]