buzzmarketing daily

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

By Jenna Lebel
Social Media is about listening, joining a conversation, and entering a dialogue. It is no wonder that classrooms are relying on social media to enhance students’ learning experiences. From live streaming Twitter feeds to a digital classroom portal, educators and students alike are finding a benefit in the integration of new media into the [...]

By: Shannon Aronin

Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]

by Kristen Malzone
Since its debut 8 years ago, American Idol has arguably been one of the most interactive shows on television. This season, Fox is taking it to the next level. Ryan Seacrest announced yesterday that all of the top 24 contestants will have individual Fan Pages on Facebook, Twitter streams, and MySpace profiles.

But, what [...]

In today’s Watch Me Wednesday video, we show you what it’s like to be a Buzz Builder @theKbuzz.
We are now accepting applications for Summer and Fall semesters. Apply to be a Buzz Builder and learn more here:

http://facebook.com/BuzzBuilders

Lyrics:
by Topher Van Cleave
Hey there sugar baby
Saw you checking your Facebook
Your Twitter backgrounds awesome
So is mine so take [...]

By Dave Kerpen
Unless you’ve been living under a rock, you’ve heard of social media, you’ve seen “Follow us on Twitter” everywhere and you’ve probably joined Facebook yourself. Just in case you’re not convinced of the seismic shift in marketing and communications currently underway, take a few minutes to watch this video, from Socialnomics author Erik [...]

By Shannon Aronin 
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”

Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]

It’s the moment Vancouver’s been waiting for. Today marks the start of the 2010 Winter Olympics. We’re all waiting to see the special moments that will separate these Games from all the others. If you don’t have time to follow the Olympians’ moments on the slopes or on the rink, you can follow them on [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

By Sara Day and Emma Lyons
You may have noticed that your Facebook friends are looking more like Hollywood’s elite as of late. It’s not just you! For the past week, people have been changing their Facebook profile pictures to those of celebrity look-alikes to participate in Doppelgänger Week. The point of this? No idea. Mashable doesn’t [...]