5 Tips for Capitalizing On A Social Media Crisis

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

5 Examples of How Schools Are Using Social Media to Enhance Learning

By Jenna Lebel
Social Media is about listening, joining a conversation, and entering a dialogue. It is no wonder that classrooms are relying on social media to enhance students’ learning experiences. From live streaming Twitter feeds to a digital classroom portal, educators and students alike are finding a benefit in the integration of new media into the [...]

The 5 Best Ways to Engage Your Facebook Fans

Wednesday, 3 March 2010 , 13:13 | Category : Facebook, marketing, social media, watch me Wednesday
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In today’s Watch me Wednesday video, I talk about the 5 best ways to engage your Facebook fans:
1. Post photos. A picture is worth a thousand words. Instead of using words post pictures. By posting interesting pictures, you can get people talking on your page.
2. Post videos. If a picture is worth a thousand words, [...]

3 Reasons Why Your Facebook Page Needs Google Analytics

Thursday, 25 February 2010 , 11:45 | Category : Blog, Facebook, Google
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by Kristen Malzone
Webdigi posted a blog on Monday about their successful integration of Google Analytics on their Facebook fan page. They even created a tool you can use to generate the Google Analytics code for your fan page on Facebook. This is extremely valuable information because Facebook Insights only provide a limited amount of information [...]

You Have Facebook Fans– Now What? 3 Tips for Retaining Them

Friday, 19 February 2010 , 10:58 | Category : Big Brands, Facebook, social media
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We’ve talked about the importance of social media for your business and even gave you 5 places to start. We’ve discussed how to grow your Facebook communities. But what do you do once you have these fans? We’ve sternly told you not to ignore your fans. Here, we outline 3 steps to retaining and keeping [...]

American Idol Goes Social

by Kristen Malzone
Since its debut 8 years ago, American Idol has arguably been one of the most interactive shows on television. This season, Fox is taking it to the next level. Ryan Seacrest announced yesterday that all of the top 24 contestants will have individual Fan Pages on Facebook, Twitter streams, and MySpace profiles.

But, what [...]

5 Reasons Why Facebook Won’t Turn Into MySpace

Thursday, 11 February 2010 , 11:30 | Category : Facebook, Myspace, social media
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by Kristen Malzone

Social media is a controversial issue today and the big question is: When will it go out of style? Well, this question can only be answered if social media is in fact a fad or a cultural trend.  Facebook has proven that social media (if positioned correctly) is not a fad,  it is [...]

5 Gifts For Your Social Media Valentine

Tuesday, 9 February 2010 , 15:31 | Category : Facebook, social media, twitter
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by Devin Sugameli
With Valentine’s Day just around the corner, you may be scratching your head trying to think of the perfect gift for that special someone. And with Valentine’s Day’s falling on a Sunday this year, you’ll be hard-pressed to find flower and candy companies that offer delivery on the holiday. Luckily for you, we’ve [...]

What is the Value of Non-Branded Virality?

By Sara Day and Emma Lyons
You may have noticed that your Facebook friends are looking more like Hollywood’s elite as of late. It’s not just you! For the past week, people have been changing their Facebook profile pictures to those of celebrity look-alikes to participate in Doppelgänger Week. The point of this? No idea. Mashable doesn’t [...]

Happy Birthday, Facebook! – A 6 Year Retrospective

Thursday, 4 February 2010 , 12:24 | Category : Facebook, social media
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by Kristen Malzone
Facebook is celebrating their 6th birthday today and we want to celebrate by giving you a quick look at Facebook over the years. Let’s scroll down memory lane…
2004

Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch thefacebook.com from their Harvard dorm room. At the end of the year, they hit [...]