buzz marketing daily

Just as businesses are tapping into social media, religious organizations are learning how to leverage Facebook, Twitter and other social networks. Religious groups have always been about building community, so it makes sense that they would tap into online communities to communicate with their constituents and grow their audiences. LifeChurch.TV and OurJewishCommunity have even [...]

By Jenna Lebel
In last week’s blog post I explored how schools are embracing social media to enhance the learning experience for students. This week I’m taking it one step further and looking at schools who have not only embraced social media to enhance learning, but also find it so valuable that they have adjusted their curriculum and [...]

By Dave Kerpen
President Barack Obama and the US Federal Government have set the tone for government use of social media, but hundreds of local states, towns, and government agencies have also begun to use social media to accomplish their objectives. I am particularly passionate about the role that social media can play for local [...]

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

By Jenna Lebel
Social Media is about listening, joining a conversation, and entering a dialogue. It is no wonder that classrooms are relying on social media to enhance students’ learning experiences. From live streaming Twitter feeds to a digital classroom portal, educators and students alike are finding a benefit in the integration of new media into the [...]

In today’s Watch me Wednesday video, I talk about the 5 best ways to engage your Facebook fans:
1. Post photos. A picture is worth a thousand words. Instead of using words post pictures. By posting interesting pictures, you can get people talking on your page.
2. Post videos. If a picture is worth a thousand words, [...]

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]

By: Shannon Aronin

Back in the early 90s, many of us enjoyed the PBS show Where In The World Is Carmen Sandiego? Today’s technology would have made the gumshoes job a whole lot easier.
Foursquare, Gowalla, Yelp, now Google Buzz, and even Twitter allow users to announce to the world their exact location, right down to latitudinal and longitudinal coordinates. What [...]