buzzmarketing daily

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

By Shannon Aronin 
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”

Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]

It’s the moment Vancouver’s been waiting for. Today marks the start of the 2010 Winter Olympics. We’re all waiting to see the special moments that will separate these Games from all the others. If you don’t have time to follow the Olympians’ moments on the slopes or on the rink, you can follow them on [...]

In today’s Watch Me Wednesday video, I talk with the undisputed Top Tweeter, entertainment mogul and Katalyst CEO Ashton Kutcher. With nearly 4.4 million followers, @aplusk shares great content, ReTweets others, and really engages with people. He discusses how he uses Twitter and how he recommends companies and organizations use Twitter. (Sorry for the fuzzy-at-times [...]

The social networking scene has certainly come a long way since MySpace’s founding 7 years ago. With Facebook boasting over 350 million active users and live Twitter feeds being integrated into Google search results, these sites are rapidly becoming a daily part of many of our lives – but not everyone’s happy about it. For [...]

In today’s Watch me Wednesday video, I share my need, despite being as busy as the next person running a company and a family, to make time for the important stuff – my wife, my kids, causes I care about, and of course, time each day ‘social networking’. What’s important to you? What are you [...]

As the holidays approach, many people have by now finalized their holiday wish lists. While some are hoping for iPhones and Kindles, I wish for social media goodies. It’s hard to say whether or not Santa will be able to deliver, but here’s what I’m hoping to find under my tree this holiday season. What’s [...]

Last week, Parenting and Baby Talk magazines’ online community, MomConnection, published the results of their purchasing decisions survey conducted among 583 moms with children under 12 between September 10 and September 24, 2009. The survey sought to explain moms’ activity on social networks and their purchasing decisions. Unsurprisingly, (given the Facebook user statistics [...]

In the rapid-pace of social media, we often find ourselves trying to figure out how to best articulate what exactly social media is and the benefits. I’ve written on this before and have a new term I’d like to share with you. I often get the question why a company may need a Facebook page [...]