Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Amy Slife
Social media novices and companies who have yet to enter the space might be the first to say the social sharing medium is a fad, but the growth numbers for many social media platforms should show anyone questioning the staying power of social media otherwise. According to a Nielsen survey of February 2010 [...]
By Jenna Lebel
We frequently offer tips for growing your Facebook fan base, but recently we have also received many questions about how to utilize Twitter. It’s certainly not a simple task to gain loyal followers, and it depends largely on the content of your tweets. Here are some tips every one can use to [...]
By Amy Slife
Last week, LinkedIn announced a new feature via their blog — the ability to follow companies. You could chock this up to one more social network jumping on the “Follower” band wagon alongside Facebook and Twitter, but in actuality the implications for job seekers and companies on LinkedIn is huge.
If you’ve been in [...]
By Jenna Lebel
We constantly commend companies for their social media effort stating that they “get it.” But some companies (and people) just don’t get it. And part of the reason they don’t get it is because they don’t understand it. I’ve been in several meetings that have turned into a social media 101 because [...]
By Jenna Lebel
Your customers are your brand’s biggest asset. Not because of the money they spend, but for the thoughts and feedback they can contribute. Several companies see value in identifying and leveraging input from their best customers to guide the direction of their company. Social media gives you instant access to these people and [...]
-Dave Kerpen
Recently Foursquare has been all the talk in social media / tech circles. The location-based social network debuted at the South by Southwest Interactive conference last year and has recently picked up a lot of steam. When Facebook integrates location-sharing soon, we believe Foursquare will explode! I’ll admit, I was a doubter at [...]
By Jenna Lebel
Consumers’ trust in brands is on a downward slope. 77% of consumers report that they trust companies less this year than they did last year. With over half of social media users connecting with brands, there is a huge opportunity for brands to connect with consumers to regain that trust. But before they [...]
After attending #sxswi and finally getting hooked, our CEO Dave truly sees the benefit of location-based social networks. In this week’s Watch Me Wednesday, two of our Boston Buzz Builders talk about Foursqaure and location-based social networks, and their implications for businesses. What are your thoughts? Have you tried Foursquare? Share in the comments section [...]
by Kristen Malzone
Many businesses run in fear when they hear the words “social media.” These are businesses that have not yet developed a sound social media policy. You can’t run from social media. It is everywhere! The best thing to do is address it head-on and proactively utilize social media as a competitive advantage. General [...]
By Jenna Lebel
Mobile location technology was a central theme at this year’s SXSW. Although foursquare was the breakout app at last year’s conference, it was still a main focus this year resulting in a huge surge in the service’s growth. This Wednesday, the location-based social network announced that almost 100,000 users have signed up in [...]
