5 Tips for Capitalizing On A Social Media Crisis

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

“Buzz Buzz Buzz” (music video) #theKbuzzRules

Wednesday, 17 February 2010 , 9:35 | Category : Buzzworthy, social media, thekbuzz, watch me Wednesday
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In today’s Watch Me Wednesday video, we show you what it’s like to be a Buzz Builder @theKbuzz.
We are now accepting applications for Summer and Fall semesters. Apply to be a Buzz Builder and learn more here:

http://facebook.com/BuzzBuilders

Lyrics:
by Topher Van Cleave
Hey there sugar baby
Saw you checking your Facebook
Your Twitter backgrounds awesome
So is mine so take [...]

Top Ten Twitter Tips for @PressSec Robert Gibbs

By Shannon Aronin 
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”

Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]

Super Social Super Bowl Ad Awards

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

Insider’s Tour of @theKbuzz NY Office

Wednesday, 27 January 2010 , 11:09 | Category : thekbuzz, watch me Wednesday
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This week/Watch me Wednesday, how do I top last week’s interview with Ashton Kutcher about Twitter? Another celebrity interview? An interview with a brand? Predictions about Apple’s tablet like every other blog out there? Naaa I’m giving you a tour of our New York office. The Shea Stadium lobby seats, hundreds of jars of honey, [...]

Facebook Gets More Insightful

Thursday, 21 January 2010 , 11:45 | Category : Buzzworthy, Facebook, marketing, social media, thekbuzz, twitter
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by Kristen Malzone
Last night, Facebook post insights went live for many (but, not all) fan pages. This development may seem small compared to other improvements Facebook has been rolling out in recent months, but this is actually HUGE for businesses. This new feature allows businesses to evaluate which posts on their fan page are getting [...]

Buzz-Worthy Buzz Builders!

Friday, 21 August 2009 , 14:39 | Category : thekbuzz
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As the summer winds down and the school year begins, theKbuzz staff must say goodbye to the Buzz Builders who have made the office buzz with excitement all summer. We are currently seeking Buzz Builders for the fall semester to ensure the noise level in the office remains pumping.
Prior to their departure a couple of [...]

theKbuzz Hits 2000 Facebook Fans, Gives Away Cash and Prizes!

Tuesday, 31 March 2009 , 13:31 | Category : Facebook, thekbuzz
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Watch this video to find out if you won $200 in cash, or $2000 in services from theKbuzz! If you didn’t win, to celebrate, we’re offering 20% off all buzz-worthy products and services for the next 20 hours. thepagestarter.com or thetwittertrainer.com for small businesses, and Social Ideation for larger businesses, brands, and organizations. [...]