Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Kristen Malzone
Last night, I got the chance to spend some time with the of the Live Off Groupon contest winner: Josh Stevens (@Groupawned). I learned a lot about the challenges he has faced so far and how he has utilized social media to overcome those challenges. We ate dinner at Oliva on the Lower [...]
By Amy Slife
Social media novices and companies who have yet to enter the space might be the first to say the social sharing medium is a fad, but the growth numbers for many social media platforms should show anyone questioning the staying power of social media otherwise. According to a Nielsen survey of February 2010 [...]
By Jenna Lebel
We frequently offer tips for growing your Facebook fan base, but recently we have also received many questions about how to utilize Twitter. It’s certainly not a simple task to gain loyal followers, and it depends largely on the content of your tweets. Here are some tips every one can use to [...]
by Kristen Malzone
Epic Change recently launched a campaign called #ToMamaWithLove to honor moms across the globe and to raise funds to invest in one remarkable mama who dreams of building a home for children in her village. Meet Mama Lucy. She is the mother to an entire school in Arusha, Tanzania and it is one [...]
By Amy Slife
With the onslaught of brands utilizing at least one form of social media, the popularity and ease of social media promotions and contests has grown. It can surely be said that social media promotions are here to stay. From a Dentyne promo that incorporated TwitPics and free gum, to becoming a follower to [...]
By Jenna Lebel
With over 100 million registered Twitter users, it’s important now more than ever to create tweets that will break through all the clutter. Here are 5 tips for creating better tweets and ultimately a better experience for your followers.
Do you have other tips? Share them in the comments section below or better [...]
By Jenna Lebel
We constantly commend companies for their social media effort stating that they “get it.” But some companies (and people) just don’t get it. And part of the reason they don’t get it is because they don’t understand it. I’ve been in several meetings that have turned into a social media 101 because [...]
by Dave Kerpen
In this exclusive video interview I had with tech legend Robert Scoble last month at South by Southwest, I ask Scoble whether he thinks Twitter or Facebook is better for businesses. Scoble, who is used to being the interview-er, (reluctantly?) seems to say that, except for tech businesses, Facebook is the way [...]
by Devin Sugameli
Late last year, our CEO Dave Kerpen vlogged about Twitter’s ability to connect celebrities to their fans, specifically citing a tweet from iCarly’s Miranda Cosgrove to his daughter as well as a reply from his own childhood celebrity crush, Alyssa Milano. Dave’s enthusiasm stemmed from the idea that Twitter makes it pretty easy [...]
By Jenna Lebel
Consumers’ trust in brands is on a downward slope. 77% of consumers report that they trust companies less this year than they did last year. With over half of social media users connecting with brands, there is a huge opportunity for brands to connect with consumers to regain that trust. But before they [...]
