Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Allie Herzog
With the recent success of big brands using the “tug on your heart strings” approach in their TV ads, Nike has unveiled what many are calling its best work yet. The Write the Future Campaign, which will air for the first time during the European Club Final on May 22nd, is a three-minute [...]
by Devin Sugameli
Today, leading business analytics software and services company SAS released its brand new Social Media Analytics tool. The software promises to make it easier for marketers to not only process a higher volume of data from social networks but also analyze this information more thoroughly. According to SAS, it can measure individual sentiment, [...]
by Devin Sugameli
Google’s release of Buzz earlier this year prompted waves of criticism from users, including a class action complaint questioning Google’s use and sharing of gmail users’ private data when automatically creating Buzz accounts for them. The greatest complaint many users had was Google’s use of e-mail exchange data to determine other accounts for [...]
Calling all Facebook Fan Page experts and wanna-be experts!
This is your final reminder of 2 key events:
Top 40 Facebook Fan Pages as picked by theKbuzz
We’ve already received hundreds of nominations and reviewed hundreds more that we’ve found on our own. But with over 3 million active Fan Pages, we can’t possible find them all. [...]
by Devin Sugameli
Update: Yelp’s Business Outreach Manager Luther Lowe linked us to a full response by Yelp CEO Jeremy Stoppelman that does a very good job of addressing the claims discussed below. Thanks for the link, Luther!
Last week, a veterinary clinic called Cats and Dogs in Long Beach, CA filed a class action lawsuit against [...]
Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!
Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]
All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence.
by Devin Sugameli
If you were watching the Grammys last night, you may have noticed a pretty heavy integration with digital media, including some of your favorite social networking sites. The “The Grammys” iPhone app gave users the chance to guess this year’s Grammy Award recipients and access trivia, fun facts, and photos from previous Grammy [...]
By Jenna Lebel
The connectivity of social media has opened the door for companies in their efforts to engage their customers, solve their problems and build overall brand favorability. Aside from reaching fans of your brand, you can use the micro-blogging site to better serve them and improve your customer relations. The benefits of using Twitter [...]
