buzz marketing daily

by Devin Sugameli
Update: Yelp’s Business Outreach Manager Luther Lowe linked us to a full response by Yelp CEO Jeremy Stoppelman that does a very good job of addressing the claims discussed below. Thanks for the link, Luther!
Last week, a veterinary clinic called Cats and Dogs in Long Beach, CA filed a class action lawsuit against [...]

Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!

Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]

All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence.

by Devin Sugameli

If you were watching the Grammys last night, you may have noticed a pretty heavy integration with digital media, including some of your favorite social networking sites. The “The Grammys” iPhone app gave users the chance to guess this year’s Grammy Award recipients and access trivia, fun facts, and photos from previous Grammy [...]

By Jenna Lebel
The connectivity of social media has opened the door for companies in their efforts to engage their customers, solve their problems and build overall brand favorability. Aside from reaching fans of your brand, you can use the micro-blogging site to better serve them and improve your customer relations. The benefits of using Twitter [...]

by Dave Kerpen
By now, hopefully you know just how powerful the targeting capabilities of Facebook Ads are to reach and engage your audience. If you don’t, we’ve written about Facebook ads here, here, and here, and Inside Facebook has an excellent breakdown of the targeting capabilities of Facebook Ads here. You can target not only [...]

by Dave Kerpen
I read Seth Godin’s Free Prize Inside last night. Like every Godin book I’ve read, it was a short, excellent read – perfect for a guy like me that spends most of my reading time these days reading short blog posts and even 140 character messages. The highlights for those of you who [...]

So you’ve built a Fan Page / Public Profile on Facebook. You’re also wondering why you don’t have millions of fans yet perhaps. (or even thousands or hundreds Well, are you leveraging all of your current marketing resources to promote your Public Profile to your existing or future customers? Here are 5 quick [...]

Korean pop star BoA, popular in both South Korea and Japan, is making her U.S. debut later this month with a brand new single, “Eat You Up.” The popular artist is releasing two separate music videos for the occasion – one for the American audience and one for Korean and other Asian audiences. [...]

In a research report from Adam Sartner of Garner, analyzed here by CNET’s Caroline McCarthy, it is predicted that while some 75% of Fortune 1000 companies will use social media for marketing and/or customer relations campaigns, that 50% of those campaigns will fail.
But why? Mostly because companies won’t have clearly defined goals or easily executable [...]