Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Dave Kerpen
In today’s Watch Me Wednesday video, I poll a few new summer Buzz Builders on their opinions about the “Like” button and what it means for the future of the internet.
One Buzz Builder suggested that the “Like” button allows businesses to gain immediate feedback from their audience as well as increase traffic on [...]
By Dave Kerpen
In today’s Watch me Wednesday video, I talk about Facebook’s upcoming foray into location-check ins as widely reported in sites such as AllFacebook and Ad Age. But what I’ve seen very little written about is the potential tie-in between Facebook location-check in and its’ virtual credits. Facebook Credits [...]
by Kristen Malzone
Epic Change recently launched a campaign called #ToMamaWithLove to honor moms across the globe and to raise funds to invest in one remarkable mama who dreams of building a home for children in her village. Meet Mama Lucy. She is the mother to an entire school in Arusha, Tanzania and it is one [...]
by Dave Kerpen
In today’s Watch me Wednesday video, I interview Victoria Ransom, the Co-Founder and CEO of Wildfire, the leading platform for social media promotions. Full disclosure: theKbuzz has launched many campaigns for our clients on Facebook & Twitter using Wildfire. Wildfire, which just received $4 million in Series A [...]
by Dave Kerpen
In today’s Watch me Wednesday video, I talk about Facebook’s upcoming change in language from “Become a Fan” to “Like” for Fan Pages and its huge implications. People feel much more comfortable clicking “like” than “become a fan” (except perhaps for sports teams…Let’s go Mets!) and this comfort level [...]
-Dave Kerpen
Recently Foursquare has been all the talk in social media / tech circles. The location-based social network debuted at the South by Southwest Interactive conference last year and has recently picked up a lot of steam. When Facebook integrates location-sharing soon, we believe Foursquare will explode! I’ll admit, I was a doubter at [...]
After attending #sxswi and finally getting hooked, our CEO Dave truly sees the benefit of location-based social networks. In this week’s Watch Me Wednesday, two of our Boston Buzz Builders talk about Foursqaure and location-based social networks, and their implications for businesses. What are your thoughts? Have you tried Foursquare? Share in the comments section [...]
Just as businesses are tapping into social media, religious organizations are learning how to leverage Facebook, Twitter and other social networks. Religious groups have always been about building community, so it makes sense that they would tap into online communities to communicate with their constituents and grow their audiences. LifeChurch.TV and OurJewishCommunity have even [...]
By Dave Kerpen
President Barack Obama and the US Federal Government have set the tone for government use of social media, but hundreds of local states, towns, and government agencies have also begun to use social media to accomplish their objectives. I am particularly passionate about the role that social media can play for local [...]
In today’s Watch me Wednesday video, I talk about the 5 best ways to engage your Facebook fans:
1. Post photos. A picture is worth a thousand words. Instead of using words post pictures. By posting interesting pictures, you can get people talking on your page.
2. Post videos. If a picture is worth a thousand words, [...]
