Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Amy Slife
Social media novices and companies who have yet to enter the space might be the first to say the social sharing medium is a fad, but the growth numbers for many social media platforms should show anyone questioning the staying power of social media otherwise. According to a Nielsen survey of February 2010 [...]
By Jenna Lebel
We constantly commend companies for their social media effort stating that they “get it.” But some companies (and people) just don’t get it. And part of the reason they don’t get it is because they don’t understand it. I’ve been in several meetings that have turned into a social media 101 because [...]
by Devin Sugameli
Late last year, our CEO Dave Kerpen vlogged about Twitter’s ability to connect celebrities to their fans, specifically citing a tweet from iCarly’s Miranda Cosgrove to his daughter as well as a reply from his own childhood celebrity crush, Alyssa Milano. Dave’s enthusiasm stemmed from the idea that Twitter makes it pretty easy [...]
By: Shannon Aronin & Dave Kerpen
Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]
By Jenna Lebel
As 2009 comes to an end, we reflect on all of the huge milestones that have taken place in social media over the course of the year. Obviously this is a mere snapshot and we realize there are many more accomplishments from this past year. What are some of your favorite social media [...]
CNN and Mashable have picked up the story and there’s good reason, I Wear Your Shirt is a prime example of leveraging social media bridging on- and offline word of mouth. So what exactly is it? Outsourcing at its best. Jason Sadler and Evan White, who joined the project this year, are wearing a different [...]
Every so often a pointlessly entertaining meme sweeps the internet. This month’s YouTube video gone viral was the “JK Wedding Entrance Dance” a young couple choreographed their walk down the aisle. At the time of this post they have gotten 13,030,051 views! A number most marketing companies can only dream of. One smart production [...]
iJustine is an internet celebrity who has a large presence across social platforms. I wanted to take a chance to breakdown one of her YouTube videos to show how cross-promotion can be well executed in addition to simply asking viewers to a call-to-action. There’s a reason why she has over 2 million video views and [...]
View the video below to hear Dave Kerpen, CEO of theKbuzz, give some great tips on YouTube.
For more valuable information on YouTube and LinkedIn, please register for today’s free Webinar (3:30pm-4:15pm Eastern Time)To register, please click here
If you liked this post, you should subscribe to our Feedburner feed!
Often, clients ask me about viral videos. While it can be done, I try and tell clients that a video of my kids talking to each other, unprompted, has a better chance of going “viral” than a highly produced corporate attempt at a YouTube sensation. This leaves them puzzled, and it leads me to wonder:
Will [...]
