buzzmarketing daily

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

By Jenna Lebel
As 2009 comes to an end, we reflect on all of the huge milestones that have taken place in social media over the course of the year. Obviously this is a mere snapshot and we realize there are many more accomplishments from this past year. What are some of your favorite social media [...]

CNN and Mashable have picked up the story and there’s good reason, I Wear Your Shirt is a prime example of leveraging social media bridging on- and offline word of mouth. So what exactly is it? Outsourcing at its best. Jason Sadler and Evan White, who joined the project this year, are wearing a different [...]

Every so often a pointlessly entertaining meme sweeps the internet. This month’s YouTube video gone viral was the “JK Wedding Entrance Dance” a young couple choreographed their walk down the aisle. At the time of this post they have gotten 13,030,051 views! A number most marketing companies can only dream of. One smart production [...]

iJustine is an internet celebrity who has a large presence across social platforms.  I wanted to take a chance to breakdown one of her YouTube videos to show how cross-promotion can be well executed in addition to simply asking viewers to a call-to-action.  There’s a reason why she has over 2 million video views and [...]

View the video below to hear Dave Kerpen, CEO of theKbuzz, give some great tips on YouTube.

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Often, clients ask me about viral videos. While it can be done, I try and tell clients that a video of my kids talking to each other, unprompted, has a better chance of going “viral” than a highly produced corporate attempt at a YouTube sensation. This leaves them puzzled, and it leads me to wonder:
Will [...]

Last night marked the debut of YouTube Live, a concert-meets awards show featuring literally dozens of YouTube stars and entertainment stars. International recording artist Akon headlined the show, although anyone who watches YouTube videos even occasionally (which is pretty much all of us) would have recognized some of the folks at the live party.
I was [...]

Devin is an awesome blogger, with her finger on the pulse of the twenty-something perspective on ads and buzz in the marketplace. And so, when she told me to check out her post on HFCS, I did, and I was so interested that I had to post a response formally. (Sorry to bump you down [...]

I know, I know – everyone loves Nintendo’s “Shake It Up!” ad on YouTube because it’s super cool and original and – most importantly – unexpected. It’s an ad that you’ll definitely remember, especially if you frequent YouTube (as many do) and suddenly see the page start falling apart right before your eyes. [...]