buzzmarketing daily

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!

Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

Yesterday, Nick O’neill of Allfacebook.com, posted “Why Facebook’s Revenue is Poised to Explode.” Who wouldn’t be intrigued with this title but what I found most interesting in the post was the reasoning: Facebook’s self-serve advertising platform for local businesses! Nick writes,
“According to a new report from eMarketer, local online advertising will surpass national online spending [...]

If I offered you free, daily television or radio commercials that would reach hundreds of thousands or millions of your existing customers and fans, you’d be crazy not to take the deal. What if I threw in the opportunity to get real time, immediate feedback from thousands of those fans each time your commercials air? [...]

Do YOU actually click on Internet banner ads? According to the “Natural Born Clickers” research conducted with Starcom USA and Tacoda, the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of [...]

The Federal Trade Commission (FTC) approved the final revisions of the Guides Concerning the Use of Endorsements and Testimonials in Advertising yesterday. The revision, the first since 1980, requires bloggers to disclose any monetary or material compensation that they receive for endorsing a product or service. Violators of the new guidelines, which go into effect [...]

Dave Kerpen, ceo of theKbuzz, talks about the new report that indicates that online advertising dollars have surpassed tv advertising in the UK. What does this mean for you? It’s a reminder to spend your advertising and marketing dollars where people are – which is clearly online now- and on social networks – much more [...]

As online technologies continue to explode, the question of how to provide great customer service becomes more and more relevant. Facebook has 300,000,000 users and about 1,000 employees. Even putting users aside, (I know readers won’t like this, but it’s a business reality) Facebook has hundeds of thousands of advertisers for that small number of [...]

Our Chief Buzz Officer, Dave Kerpen, has been tweeting live from Advertising Week in New York today. According to Advertising Week’s official website, “Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures [...]