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Alli = Ally or A Lie? The jury is still out.

Thursday, 23 August 2007 , 21:41 | Category : Advertising
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Alli Weight Loss DrugThree out of Five Bees
So, the Masked Marketer emailed me this link about Alli, the new weight loss drug, and their unconventional attempts to market this FDA approved drug as your “Ally” in weight loss. It’s pretty interesting. Apparently, Alli, as your weight loss “friend”, has certain ad messages that other diet [...]