Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]
A new study by Ad-ology found that by and large, small businesses (defined as having fewer than 100 employees) are still hesitant to invest in social media. The studied surveyed 1,000 small businesses, 31% of which responded that it wasn’t a high priority, claiming that their client bases just aren’t using social media. 29% explained [...]
As if there hasn’t been enough already, yesterday even more Twilight Saga drama captured the web’s attention. And no, it had nothing to do with where principal cast members Kristen Stewart and Robert Pattinson were spotted canoodling. Instead, rumors were running rampant that a leaked script of the saga’s third installment had made its way [...]
If you’re a brand marketer or an agency, you’ve worked hard to create successful word of mouth and social media marketing programs in the past couple of years. Perhaps you’ve had some great successes, and perhaps you’ve had some failures along the way too. This November, I hope you’ll share your successes and struggles at [...]
Yesterday, Peter Corbett of iStrategyLabs released a demographics report of Facebook users with trending patterns from January through June of this year. The same day, Justin Smith of Inside Facebook released his own data indicating recent demographic trends. Both sets of data indicated the same thing: Strong growth in virtually every age category above 25, [...]
Brand Republic posted a list of the top 100 most talked about brands on Twitter (as compiled by Revolution and social media agency Jam) last month, with Starbucks, Google, and the BBC topping the list. The list only corresponds to brand mentions over a period of a few days, so the exact rankings [...]
Special thanks to Mashable for pointing me to Target’s newest Facebook campaign that asks users to vote on their favorite charities to receive Target’s donations. Target gives 5% of its income to charity each year, and over the next few weeks, they are going to be allocating these funds based on Facebook users’ votes [...]
Saw this link today about Buddy Media’s White Paper on App-verstising, i.e. creating branded applications for advertisers that want to enter the social media space. Buddy Media cites the following key factors for success of “app-vertisements”: Super Social Invites, Status, Visibility, User Identify and Benchmarks and Milestones. As the experts in this space of appvertising, [...]
“My first twitter(tweet?), and thus the beginning of my downhill slide into horrible addiction. 12:31 AM Aug 20th from txt”
^ This was my first foray into the crazy world of Twitter, mere months ago. At the time, I had only started work at theKbuzz a few months prior and still worked primarily [...]
First, let me say that I am totally on the Dove bandwagon. I
