Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Devin Sugameli
Late last year, our CEO Dave Kerpen vlogged about Twitter’s ability to connect celebrities to their fans, specifically citing a tweet from iCarly’s Miranda Cosgrove to his daughter as well as a reply from his own childhood celebrity crush, Alyssa Milano. Dave’s enthusiasm stemmed from the idea that Twitter makes it pretty easy [...]
by Kristen Malzone
Two weeks ago, Conan O’Brien launched a personal Twitter account. It has received quite a lot of buzz in the Twittersphere. He has only tweeted 19 times and already has over 600,000 followers.
On March 5th, Conan tweeted:
“I’ve decided to follow someone at random. She likes peanut butter and gummy dinosaurs. Sarah Killen, your [...]
In today’s Watch Me Wednesday video, I talk about how Twitter is revolutionizing communication between celebrities and their fans. @Alyssa_Milano, my first crush as a kid, tweeted to me and made my day. But, when Miranda Cosgrove, star of the fabulous kids/tween show iCarly, tweeted to my daughter yesterday – well – it made the [...]
MACY’S CELEBRITY INFUSED CAMPAIGN:5 out of 5 VERY BAD BEES!!!!!
It has been nearly a year since former Marshal Fields, May Stores, andothers were bought and transformed into Macys stores and sales have beenseriously slumping. The Cincinnati-based retailer reported a 77 percentdrop in its second-quarter earnings and continues to struggle to create astrong national brand [...]
