buzz marketing daily

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence.

The 2009 Blogworld Conference started yesterday and runs through tomorrow with a much-anticipated lineup of over 280 speakers.
While many are attending for the exhibitions and speakers, our friends at Canine Companions for Independence are attending for a chance to compete in the Charity Smackdown. To win the Smackdown, each charity has to reach out to [...]

This week, theKbuzz CEO Dave Kerpen discusses the fundraising tactic of social media superstar and cancer kickass-er @drew. He offered his twitter handle to any “Drew” who would pay $10,000 to charity. Drew Carey rose to the challenge, and said he would donate $100,000 if he got to 100,000 followers on his @drewfromtv account. [...]

Today we’re at the Social Good Conference in NYC, the culminating event for Mashable’s Summer of Social Good. It’s a day chock full of great speakers such as Randi Zuckerberg of Facebook and Beth Kanter, a true non-profit social media guru. Speakers are sharing tips, tools, stories and resources- all with 1 goal in mind: [...]

The devastating effects of hurricanes Charlie, Katrina, Ike, and many other smaller-scale destructive storms proved a serious need for, amongst other things, a greatly improved emergency information communications system. This year, leading experts in the fields of natural disasters, social media, technology, and entrepreneurship decided to do their part to build such a network.
Emicus, [...]

Last month, Brad Ward and Joe Gaylor over at bluefuego.com released a report comparing over 1,000 universities and colleges across the U.S. on the bases on overall fan count, growth rate, and other data, including a “Total Engagement” formula similar to Facebook’s own Post-Quality Rating (but much more straight-forward). The report almost immediately inspired [...]

The Event

Social Media for Social Change

As of this post, there’s only 11 tickets for SM4SC (all those tweeting about it, please use #sm4sc). If you can’t make it tonight, follow all the fun at http://twitter.com/sm4scnyc or follow my tweets about the event tonight at @helenstravels.

Tonight, people are flocking over to the Roger Smith Hotel, dubbed [...]