Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Jenna Lebel
In last week’s blog post I explored how schools are embracing social media to enhance the learning experience for students. This week I’m taking it one step further and looking at schools who have not only embraced social media to enhance learning, but also find it so valuable that they have adjusted their curriculum and [...]
By Jenna Lebel
Social Media is about listening, joining a conversation, and entering a dialogue. It is no wonder that classrooms are relying on social media to enhance students’ learning experiences. From live streaming Twitter feeds to a digital classroom portal, educators and students alike are finding a benefit in the integration of new media into the [...]
by Carrie Kerpen
If you’ve been following the discussions around Social Media Certification programs, you’ll know this is a hotly contested topic. If you haven’t, it’s probably just as well, because NO ONE has the “correct answer”. That’s because there isn’t one. The idea of an “education” in social media is entirely new. Let me [...]
Today is the first day of school for millions of US public school children, including one of my 2 daughters. As I dropped off my little one this morning amongst screaming children and nervous parents, I got to thinking about education, in and out of school.
People are often surprised when I tell them the following [...]
The New Media School presents a GREAT workshop!
Here’s a full list of the program’s instructors:
Brad Feld – Co-Founder of Foundry Group and author of widely read venture capital blog
Chris Bucchere – Founder of Social Collective
Clara Shih – Author of “The Facebook Era”
Craig Stoltz – Author of “Web 2.Oh…Really?”, one of Time.com’s Top 25 Blogs
Dan Schawbel [...]
Everything I learned about social media I didn’t learn in school. The vast majority of college marketing, public relations and business programs barely cover social media, if at all.This is an inherent problem related to the speed of change at universities. Colleges and universities are extremely slow to adopt new policies and curriculum. Social media evolves [...]
We get this question a lot, both from clients and friends. Look at all the free resources, they say! Twitter = FREEEEE! Facebook= FREEEEEE! Blogging = FREEEEEE! Time to cut your marketing budget, right?
Not so, says theKbuzz (and this ISN’T just because we make money through helping clients correctly enter the social media space). It [...]
The last 2 days, I went back to school. The Word of Mouth Marketing Association (disclosure: theKbuzz is a proud member of WOMMA) held WOMM-U, an intensive 48 hour experience with presentations, breakout sessions, and parties galore. And I learned, a lot. Here are 7 great teachers and some of the great lessons I [...]
I am a proud member of the Word of Mouth Marketing Association (WOMMA), the leading trade organization for the rapidly-growing word of mouth marketing / social media marketing sector that our firm theKbuzz most closely fits into. So I’ve been to WOMMA conferences and events, enjoy the networking, education, webinars, and general good times that [...]
No Marketing on Facebook tip today for you guys…today, I’m telling you to go out and talk to some High School kids. You know why? Because they tell it like it is, and they really get it.
I was invited to speak at the Academy of Innovative Technology High School’s Career Day today. After passing through [...]
