buzzmarketing daily

Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!

Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]

Dave Kerpen, our CBO, gives the thumbs down to Google Buzz. Google Buzz allows you to share information and get social with your Gmail contacts, but there’s no way to segment who you are sharing which information with– and your contact list might include contacts from all different sectors of your world. Try using Facebook [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

As if there hasn’t been enough already, yesterday even more Twilight Saga drama captured the web’s attention. And no, it had nothing to do with where principal cast members Kristen Stewart and Robert Pattinson were spotted canoodling. Instead, rumors were running rampant that a leaked script of the saga’s third installment had made its way [...]

By Jenna Lebel
As 2009 comes to an end, we reflect on all of the huge milestones that have taken place in social media over the course of the year. Obviously this is a mere snapshot and we realize there are many more accomplishments from this past year. What are some of your favorite social media [...]

As the holidays approach, many people have by now finalized their holiday wish lists. While some are hoping for iPhones and Kindles, I wish for social media goodies. It’s hard to say whether or not Santa will be able to deliver, but here’s what I’m hoping to find under my tree this holiday season. What’s [...]

Google announced yesterday that it will soon be showing real-time results of public content from many sources, including Facebook fan pages. As reported by InsideFacebook and Mashable, this is a big deal.
This is a big deal for Google, which will remain the search King, unthreatened by searches within Twitter and Facebook, as those results will [...]

When I first shared the Facebook fan page we built for my dentist, a bunch of my friends scoffed. One even wrote, “Dentists on Facebook- what’s next?”
Many thousands of other small businesses and professionals, I hope. The L.A Times just published a great article about why so many small businesses are turning to Facebook – [...]

Did you know that today is International Translation Day? Being in social media and an online space that has no borders, language differences often come up whether with international brands or with customer segments of varied backgrounds. There are some great tools out there to help break down language barriers.
Google announced their new [...]

As online technologies continue to explode, the question of how to provide great customer service becomes more and more relevant. Facebook has 300,000,000 users and about 1,000 employees. Even putting users aside, (I know readers won’t like this, but it’s a business reality) Facebook has hundeds of thousands of advertisers for that small number of [...]