Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
11/09 2PM Update: Our Facebook account representative has confirmed that all Promotions must be run through a third-party application, meaning Facebook’s own Static FBML app is a no-go.
Last week, Facebook published its new Promotions Guidelines, covering rules and regulations for all kinds of sweepstakes, contests, and giveaways hosted on the Facebook platform. Among the [...]
The Federal Trade Commission (FTC) approved the final revisions of the Guides Concerning the Use of Endorsements and Testimonials in Advertising yesterday. The revision, the first since 1980, requires bloggers to disclose any monetary or material compensation that they receive for endorsing a product or service. Violators of the new guidelines, which go into effect [...]
This past Friday, Washington Post Senior Editor Milton Coleman sent a memo to staff outlining a new social media policy, setting guidelines for employees’ use of Twitter, Facebook, and other social networking accounts. The full text of the memo reposted by paidContent directs all employees to be transparent and clear about their employment by the [...]
