buzzmarketing daily

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

As the holidays approach, many people have by now finalized their holiday wish lists. While some are hoping for iPhones and Kindles, I wish for social media goodies. It’s hard to say whether or not Santa will be able to deliver, but here’s what I’m hoping to find under my tree this holiday season. What’s [...]

Many industries have quickly embraced social media, while others are hesitant to expand into the social space. The financial services industry is one of them. Government regulations and a conservative and traditional culture steer the industry away from social media. Some do see the benefits of social media. Some early adopters have even entered the [...]

I believe that creating buzz is an art, not a science. But there are many factors that going into the success or failure of a hit video on YouTube, a super-popular Facebook Fan Page, or other online content created to get people talking about your company, organization, product or cause. Here are 5 factors that [...]

Yesterday facebook announced new ad targeting they’re calling “friends of connections” so that advertisers can now exclusively target friends of their current fans. Reported on by Inside Facebook and All Facebook, the targeting option allows for advertisers to serve ads exclusively to friends of fans they already have, resulting in ads such as the screenshot [...]

When I first shared the Facebook fan page we built for my dentist, a bunch of my friends scoffed. One even wrote, “Dentists on Facebook- what’s next?”
Many thousands of other small businesses and professionals, I hope. The L.A Times just published a great article about why so many small businesses are turning to Facebook – [...]

If I offered you free, daily television or radio commercials that would reach hundreds of thousands or millions of your existing customers and fans, you’d be crazy not to take the deal. What if I threw in the opportunity to get real time, immediate feedback from thousands of those fans each time your commercials air? [...]

Yesterday a friend said that he was creating a “viral video.”  Being in social media and word of mouth marketing I internally cringed. No matter how creative, radical or shocking a video or campaign may be, there is no guarantee that it’s going to be viral. Every marketer hopes a video or campaign goes viral [...]