Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By: Shannon Aronin & Dave Kerpen
Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]
As if there hasn’t been enough already, yesterday even more Twilight Saga drama captured the web’s attention. And no, it had nothing to do with where principal cast members Kristen Stewart and Robert Pattinson were spotted canoodling. Instead, rumors were running rampant that a leaked script of the saga’s third installment had made its way [...]
We write a lot about marketing on Facebook, building communities using Facebook fan pages, Facebook advertising, and other developments on and innovations for the constantly-changing-and-improving Facebook platform. But where do we find all of our Facebook news, and where should you check? Here are our Top 5 Facebook News sources:
1) Inside Facebook This blog, written [...]
I was checking out Mashable’s Brands on Twitter List and noticed what I see as a disturbing trend: Brands filling the tweetstream with their offers, deals, and links to check their companies out. Ironically, the only tweet in the screenshot above that is human/conversational in nature is from McDonalds – and I’m not sure knowing [...]
They’re back! Mashable announced their second annual Open Web Awards http://mashable.com/owa/categories, recognizing achievements in 26 categories. Topics include:
-Brand/ Startup/ Company/ Agency
-Facebook Specific
-Media
-Mobile
-People
-Photos and Videos
-Twitter Specific
Premiering last year, Mashable, a popular Blog focused on Social Media and Web 2.0 news, created the first “multilingual international online voting competition that covers major innovations in web technology.” The [...]
For the social media sphere ROI (return on investment) has been an elusive concept. Brands began to invest money and man-hours in this new medium. The exodus of users away from traditional media to new online media occurred so quickly that companies had to act first and evaluate later. The act phase was the honeymoon [...]
Sheryl Sandberg, Chief Operating Officer at Facebook, is speaking today at Advertising Week in New York. She is expected to make a major announcement about a partnership with Nielsen to create a program called “Brand Lift” that was first reported yesterday in the Wall Street Journal and covered by Mashable and AllFacebook.
Sandberg’s entire speech, entitled [...]
As my dear friend Robin Adams (shown in 2nd screencap below) articulated so well – It’s officially started! Facebook has officially begun integrating the “@mentions” Mashable reported on last week. Now, whenever you type the “@” symbol in a Facebook status update, you’ll be given the option to “tag” one of your friends [...]
Today is the first day of school for millions of US public school children, including one of my 2 daughters. As I dropped off my little one this morning amongst screaming children and nervous parents, I got to thinking about education, in and out of school.
People are often surprised when I tell them the following [...]
For the past few months Twitter has been all a flutter discussing the lack of teens using the service. The controversy began with an anecdotal report published by Morgan Stanley that was written by a 15-year-old intern. The story behind the report’s origin was enough fodder for media attention. The suggestion that something new and [...]
