Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Kristen Malzone
The world of marketing has made a ginormous shift over the past year. It’s no longer about the product, the company, the service, or the brand. It’s all about you – the consumer. Here are 3 great examples of marketing campaigns that get it:
1. Yahoo – It’s You
Yahoo launched the It’s You campaign [...]
My opinion in the Mac vs. PC race is severely biased. I retired my Dell laptop two years ago to buy a MacBook and have never looked back. So it is no surprise that as a consumer, I think Mac wins. But in the social media space, that same matchup has slightly different results.
Microsoft’s launch [...]
Today, I laid someone off at our firm theKbuzz. I do believe letting someone go is hardest thing a company owner can ever do, and this move was quite painful. It was hard mostly because it really wasn’t our employee’s fault- we didn’t have the infrastructure in place to support him, and couldn’t give him [...]
A friend connected me to his blog post about the U.S. Air Force’s “Web Posting Response Assessment” late last week. Basically, it’s this awesome flow chart – seriously, who doesn’t love flow charts? – that documents the different kinds of blog posts regarding the U.S. Air Force that somebody could come across and the [...]
Disclaimer: the following statement and succeeding blog post does not in any way reflect my political preferences.
Barack Obama just might be the coolest politician in advertising.
Okay, maybe “cool” is too general. Perhaps “technology forward” or “innovative” might be better terms. For those who can’t tell from the quick glance at the screencaps above, [...]
