Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Kristen Malzone
Many businesses run in fear when they hear the words “social media.” These are businesses that have not yet developed a sound social media policy. You can’t run from social media. It is everywhere! The best thing to do is address it head-on and proactively utilize social media as a competitive advantage. General [...]
Publicist Gail Sideman wrote an excellent piece today in Mashable today about Major League Baseball players using Twitter, or rather, for the most part, not using Twitter. She highlighted Nick Swisher of the New York Yankees as one of just 18 big league ballplayers using Twitter to connect with fans.
I was excited to see this, [...]
