Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]
All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence.
