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Study from MomConnection Reminds Us Not to Take Our Moms’ Brand Love For Granted!

Monday, 16 November 2009 , 17:22 | Category : social networking
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Last week, Parenting and Baby Talk magazines’ online community, MomConnection, published the results of their purchasing decisions survey conducted among 583 moms with children under 12 between September 10 and September 24, 2009. The survey sought to explain moms’ activity on social networks and their purchasing decisions. Unsurprisingly, (given the Facebook user statistics [...]

Mom, will you be my Facebook friend?

Friday, 23 January 2009 , 13:35 | Category : social networking
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We’ve been assuring our clients for a while now that slowly but surely, more and more adults are getting onto Facebook and other social media sites. According to this news report, a new research study proves it! The study, performed by the Pew Research Center, found that 35% of adults have at least [...]

When Motrin Creates a Marketing Mom Miss…

Sunday, 16 November 2008 , 10:11 | Category : Big Brands
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Oh, man. What a miss this is.
You can just see the creatives sitting in a room. A bunch of men, or maybe 20-something women. All those stupid trendy slings those moms wear. They must hurt! These moms need Motrin!
In fact, Motrin, baby slings offer relief from back pain. They are often the first item new [...]

What kind of ad can make us mad enough to post a viral video? Corn Syrup!

Saturday, 11 October 2008 , 4:21 | Category : youtube
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Devin is an awesome blogger, with her finger on the pulse of the twenty-something perspective on ads and buzz in the marketplace. And so, when she told me to check out her post on HFCS, I did, and I was so interested that I had to post a response formally. (Sorry to bump you down [...]