Super Social Super Bowl Ad Awards

Monday, 8 February 2010 , 8:31 | Category : Advertising, Big Brands, Buzzworthy, marketing, thekbuzz, youtube
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By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

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