Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
Sheryl Sandberg, Chief Operating Officer at Facebook, is speaking today at Advertising Week in New York. She is expected to make a major announcement about a partnership with Nielsen to create a program called “Brand Lift” that was first reported yesterday in the Wall Street Journal and covered by Mashable and AllFacebook.
Sandberg’s entire speech, entitled [...]
Our Chief Buzz Officer, Dave Kerpen, has been tweeting live from Advertising Week in New York today. According to Advertising Week’s official website, “Advertising Week is North America’s premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures [...]
