buzzmarketing daily

A new study by Ad-ology found that by and large, small businesses (defined as having fewer than 100 employees) are still hesitant to invest in social media. The studied surveyed 1,000 small businesses, 31% of which responded that it wasn’t a high priority, claiming that their client bases just aren’t using social media. 29% explained [...]

Managing a Twitter account for a business can be a daunting task. Let these 5 time-saving Twitter tools help you organize and better manage your account and show you the results of your efforts.
CoTweet
CoTweet is a great time-saving tool to organize Twitter accounts. It offers a built-in workflow system, allowing the user to assign specific [...]

Facebook is a space that businesses can no longer ignore. As businesses, both large and small, establish a presence on Facebook they look to grow robust communities and help their pages stand out among the crowd. To do this, they turn to third-party applications to support their content. With hundreds of Facebook applications out there [...]

Yesterday, Nick O’neill of Allfacebook.com, posted “Why Facebook’s Revenue is Poised to Explode.” Who wouldn’t be intrigued with this title but what I found most interesting in the post was the reasoning: Facebook’s self-serve advertising platform for local businesses! Nick writes,
“According to a new report from eMarketer, local online advertising will surpass national online spending [...]

There are over 300 million users worldwide on Facebook. What does this number actually mean? If Facebook were a country, it would be the fourth largest in the world! For small businesses though, 300 million users doesn’t mean much. For a local Italian restaurant, 5,000 local residents sounds a lot more attractive. If you’re a [...]

When I first shared the Facebook fan page we built for my dentist, a bunch of my friends scoffed. One even wrote, “Dentists on Facebook- what’s next?”
Many thousands of other small businesses and professionals, I hope. The L.A Times just published a great article about why so many small businesses are turning to Facebook – [...]

Facebook now has over 300 million active users, with 50% of their active users logging on to Facebook in any given day. The fastest growing demographic is those 35 years old and older, and over 10 million people become fans of a company, organization, celebrity or entity each day through Facebook Fan Pages. Facebook [...]

Last month, we asked you to submit your favorite Twitter profiles for small business. We looked for small businesses and nonprofit organizations, who use Twitter well to connect to audiences. Our criteria included design of profile background, interactivity / responsiveness of account, number of followers, and innovative and effective uses of [...]

I have always been a diehard idealist. Before my social media and word of mouth marketing days, I was a math teacher in inner-city New York. I believed strongly that education was the great equalizer- that through a good education, even poor, otherwise-disadvantaged kids could achieve amazing things.
I still believe in the power of education. [...]

Today I wanted to write on a topic I’ve written about several times before, but that is still (and always will be) very near and dear to my heart: customer service. For those of you who have yet to meet or work directly with me, I’m Devin, the Director of Buzz here in the [...]