buzzmarketing daily

By Jenna Lebel
In last week’s blog post I explored how schools are embracing social media to enhance the learning experience for students. This week I’m taking it one step further and looking at schools who have not only embraced social media to enhance learning, but also find it so valuable that they have adjusted their curriculum and [...]

By: Shannon Aronin
This year I am so excited to be attending SXSW Interactive, along with our Chief Buzz Officer Dave Kerpen and Director of Small Buzzness, Mallorie Rosenbluth.

If you are a newbie to this amazing conference this year, my advice would be to dress comfortably – especially shoes, the Convention Center is huge! Austin weather [...]

by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]

By Jenna Lebel
Social Media is about listening, joining a conversation, and entering a dialogue. It is no wonder that classrooms are relying on social media to enhance students’ learning experiences. From live streaming Twitter feeds to a digital classroom portal, educators and students alike are finding a benefit in the integration of new media into the [...]

By: Shannon Aronin
One year later, and the Share Our Strength/Tyson Foods partnership is still one of the most impressive campaigns to date that exemplifies best practices in cause related  marketing.
Social media creates unique opportunities for nonprofit/business partnerships. People share the things they are most passionate about, and your average brand just can’t compete with the [...]

By Jenna Lebel
As of February 4, Toyota recalled approximately 8.1 million vehicles worldwide. After announcing the recalls, Toyota announced they would temporarily stop manufacturing and selling 8 models, including some of their top sellers like the Camry and Corolla, which accounted for 57% of American sales last year. Toyota officials estimate that the total cost [...]

Today’s post is written by guest blogger and friend of theKbuzz, Ben Hovaness. We loved his take on Google Buzz’s advertising potential and so asked him to share with our readers. Let us know what you think in the comments!

Google’s launch of Buzz, a social networking service integrated into Gmail, prompted a firestorm of criticism. [...]

by Kristen Malzone
Since its debut 8 years ago, American Idol has arguably been one of the most interactive shows on television. This season, Fox is taking it to the next level. Ryan Seacrest announced yesterday that all of the top 24 contestants will have individual Fan Pages on Facebook, Twitter streams, and MySpace profiles.

But, what [...]

By Shannon Aronin 
On Saturday, White House Press Secretary Robert Gibbs joined “the Twitter.”

Now tweeting from the @PressSec account, his follower count on Saturday grew by more than 1,000 per hour. By Monday morning he put out his third tweet and was up to 18,000 followers. I guess people really want to hear what Robert Gibbs has [...]

by Devin Sugameli
With Valentine’s Day just around the corner, you may be scratching your head trying to think of the perfect gift for that special someone. And with Valentine’s Day’s falling on a Sunday this year, you’ll be hard-pressed to find flower and candy companies that offer delivery on the holiday. Luckily for you, we’ve [...]