Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
By Amy Slife
Social media novices and companies who have yet to enter the space might be the first to say the social sharing medium is a fad, but the growth numbers for many social media platforms should show anyone questioning the staying power of social media otherwise. According to a Nielsen survey of February 2010 [...]
By Jenna Lebel
We frequently offer tips for growing your Facebook fan base, but recently we have also received many questions about how to utilize Twitter. It’s certainly not a simple task to gain loyal followers, and it depends largely on the content of your tweets. Here are some tips every one can use to [...]
By Amy Slife
Early this month, foursquare exceeded 40 million check-ins, as reported on Twitter by one of the company’s developers. This means the number of foursquare check-ins is growing at an incredible rate, doubling in approximately a month’s timeframe. We’ve seen foursquare’s incredible growth rate before when 100,000 users signed up over a 10 day [...]
by Devin Sugameli
As proud members of the Word of Mouth Marketing Association (WOMMA), we were all super excited to see this year’s promising School of WOM lineup. Whether or not WOMMA actually chooses to refer to these panel presentations as “classes” per today’s blog title, we’re confident that the lessons we learn at this conference [...]
By Jenna Lebel
I had the great opportunity this week to speak at NACStech, the trade show for the National Association of Convenience Stores. The session I spoke at was titled Spreading Your Word with Viral Marketing. It was basically an overview of the social media landscape and details and recommendations on how to enter [...]
By Amy Slife
Last week, LinkedIn announced a new feature via their blog — the ability to follow companies. You could chock this up to one more social network jumping on the “Follower” band wagon alongside Facebook and Twitter, but in actuality the implications for job seekers and companies on LinkedIn is huge.
If you’ve been in [...]
By Jenna Lebel
The social media world is abuzz with developments from Facebook’s f8 Developer Conference last week. With the unveiling of open graph, like, credits, improved analytics, mobile and more (see full roundup here), there are great things coming (some already there) to Facebook. I was fortunate enough to attend the conference and [...]
By Amy Slife
With the onslaught of brands utilizing at least one form of social media, the popularity and ease of social media promotions and contests has grown. It can surely be said that social media promotions are here to stay. From a Dentyne promo that incorporated TwitPics and free gum, to becoming a follower to [...]
by Devin Sugameli
As social networking sites like Facebook and Twitter continue to explode, the question for companies is no longer whether or not to invest in their social media presence, but how to quantitatively measure their success on these platforms. To date there is no one foolproof formula for calculating the value of a Facebook [...]
by Devin Sugameli
The KIN’s Facebook-based campaign has certainly caught our attention at theKbuzz. In contrast with most of the home page advertisements targeted to us on a daily basis which link us directly to flashy sales-driven sites, the KIN’s ads connect us with “THE JOURNEY” on their Facebook page: the story of a girl named [...]
