Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Devin Sugameli
As proud members of the Word of Mouth Marketing Association (WOMMA), we were all super excited to see this year’s promising School of WOM lineup. Whether or not WOMMA actually chooses to refer to these panel presentations as “classes” per today’s blog title, we’re confident that the lessons we learn at this conference [...]
By Jenna Lebel
I had the great opportunity this week to speak at NACStech, the trade show for the National Association of Convenience Stores. The session I spoke at was titled Spreading Your Word with Viral Marketing. It was basically an overview of the social media landscape and details and recommendations on how to enter [...]
By Jenna Lebel
We constantly commend companies for their social media effort stating that they “get it.” But some companies (and people) just don’t get it. And part of the reason they don’t get it is because they don’t understand it. I’ve been in several meetings that have turned into a social media 101 because [...]
by Devin Sugameli
Two Fridays ago, theKbuzz’s Jenna Lebel wrote about her 5 Tips for Social Media Crisis Management, using Toyota’s 8.1 million vehicle recall as an example of the kind of crisis that a brand must be prepared to handle. But what if you were Hyundai, Hondo, Audi, or even a good old American car [...]
