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Facebook Is The New Petition

Thursday, 18 March 2010 , 11:33 | Category : Facebook
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by Kristen Malzone
Historically, petitions are a common and powerful technique for rallying people together around a cause or push for action. Unfortunately, it can be quite time consuming and challenging to obtain a substantial number of signatures. There are plenty of sites out there that host online petitions, but is this the most effective way [...]

Super Social Super Bowl Ad Awards

By: Shannon Aronin & Dave Kerpen

Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]

CareerBuilder.com Builds on their Super Bowl Ads

Monday, 2 February 2009 , 11:05 | Category : Advertising
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This morning, Dave sent me what is perhaps one of the most disturbing Facebook gifts I’ve ever seen – the “Creepy Co-Worker” from CareerBuilder.com:

Having not watched the Super Bowl myself, I was incredibly confused. But once Dave clued me in and I found the spot on YouTube, I had to agree that it was [...]

PETA Proves Sex Still Sells

Friday, 30 January 2009 , 12:27 | Category : Advertising
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Well Super Bowl 43 is just around the corner and you know what that means. Time to have a few beers, enjoy some buffalo wings and get ready to view some of the best commercials of the year. Oh yeah, I almost forgot about the football game itself!It is pretty remarkable to think [...]