Our take on what’s happening in the world of social media and word of mouth marketing: the good, the bad, and the buzz-worthy!
by Kristen Malzone
Historically, petitions are a common and powerful technique for rallying people together around a cause or push for action. Unfortunately, it can be quite time consuming and challenging to obtain a substantial number of signatures. There are plenty of sites out there that host online petitions, but is this the most effective way [...]
By: Shannon Aronin & Dave Kerpen
Given the buzz Pepsi’s Refresh Project generated by NOT participating in the Super Bowl and instead donating ad spend to charity, we expected the Big Game ads to be pretty heavy in social content. Overall, we were disappointed. At nearly $3 million for 30 seconds, what a waste when brands [...]
This morning, Dave sent me what is perhaps one of the most disturbing Facebook gifts I’ve ever seen – the “Creepy Co-Worker” from CareerBuilder.com:
Having not watched the Super Bowl myself, I was incredibly confused. But once Dave clued me in and I found the spot on YouTube, I had to agree that it was [...]
Well Super Bowl 43 is just around the corner and you know what that means. Time to have a few beers, enjoy some buffalo wings and get ready to view some of the best commercials of the year. Oh yeah, I almost forgot about the football game itself!It is pretty remarkable to think [...]
