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Last week, Parenting and Baby Talk magazines’ online community, MomConnection, published the results of their purchasing decisions survey conducted among 583 moms with children under 12 between September 10 and September 24, 2009. The survey sought to explain moms’ activity on social networks and their purchasing decisions. Unsurprisingly, (given the Facebook user statistics [...]

According to the results of a recent survey designed by MyYearbook CEO Geoff Cook, teenagers who do post questions to their networks requesting advice on a new purchase are often influenced by the comments they receive. At the request of BusinessWeek’s Douglas MacMillan, Cook included a couple of questions in his survey that asked [...]